{"id":32514,"date":"2026-06-21T16:10:51","date_gmt":"2026-06-21T07:10:51","guid":{"rendered":"https:\/\/marketingmm.co.kr\/%eb%af%b8%eb%b6%84%eb%a5%98\/overseas-buyer-targeting-with-linkedin-kotra-daejeon-training\/"},"modified":"2026-06-21T16:17:20","modified_gmt":"2026-06-21T07:17:20","slug":"overseas-buyer-targeting-with-linkedin-kotra-daejeon-training","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/overseas-buyer-targeting-with-linkedin-kotra-daejeon-training\/","title":{"rendered":"Overseas Buyer Targeting with LinkedIn (KOTRA Daejeon Training)"},"content":{"rendered":"\n
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Overseas Buyer Targeting with LinkedIn (KOTRA Daejeon Training)<\/figcaption><\/figure>\n\n
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Hello, I\u2019m marketing instructor Kim Bo-kyung. I\u2019m sharing a recap of the LinkedIn marketing session held at KOTRA\u2019s Daejeon Trade Office. In this post, I\u2019ll cover how to use LinkedIn ads to show your ads only to the purchasing decision-makers at the companies you want. <\/p>\n\n

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If you sent a message via Sales <\/a>Navigator but got no reply?<\/strong><\/h2>\n\n
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This is the question I get most often in training sessions. \u201cI sent a message about lemon balm extract, but if there\u2019s no reply, what should I do?\u201d <\/p>\n\n

In this situation, I explained it using the analogy of \u2018German-style tactics.\u2019<\/p>\n\n

\u2013 Bombers\/Tanks<\/strong>: broad exposure through ads\u2013 Infantry<\/strong>: the stage where you send direct messages and close the deal<\/p>\n\n

In B2B deals, it takes an average of eight touchpoints before a customer recognizes your company. If you make contact twice via Sales Navigator and get six ad impressions, the mere-exposure effect kicks in. It\u2019s human nature: the more often people see you, the more trust builds. <\/p>\n\n

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How much do LinkedIn <\/a>ads cost?<\/strong><\/h2>\n\n
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The part participants were most curious about in the session was ad costs.So I shared the data as-is.<\/p>\n\n

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Ad type<\/strong><\/td>Billing model<\/strong><\/td>Unit cost<\/strong><\/td><\/tr><\/thead>
Single image ad<\/td>Per click<\/td>About KRW 4,000<\/td><\/tr>
Carousel image ad<\/td>Per click<\/td>About KRW 4,000<\/td><\/tr>
Video ad<\/td>When viewed for 7+ seconds<\/td>About KRW 50\u201370<\/td><\/tr>
Message ads (DM)<\/td>Per send<\/td>About KRW 1,200\u20131,500<\/td><\/tr><\/tbody><\/table><\/figure>\n\n
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\"Overseas
Overseas Buyer Targeting with LinkedIn (KOTRA Daejeon Training) – 2<\/figcaption><\/figure>\n\n
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For message ads, compared to Korea Post\u2019s express mail at KRW 2,830, being able to deliver a message to an overseas buyer for KRW 1,500 is more than worth it.I ran a simulation with GPT and got these results.\u2013 Send 200 DMs with a KRW 300,000 budget \u2013 Assuming a 1.5% conversion rate, you could close about 3 deals<\/p>\n\n

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The key is \u2018intersection targeting<\/a>\u2019<\/strong><\/h2>\n\n
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The real strength of LinkedIn ads is that you can show <\/strong>ads<\/strong> only to specific people<\/strong> in a specific<\/strong> department<\/strong> at a specific<\/strong> company<\/strong>.<\/p>\n\n

For example, let\u2019s say you want to target a U.S. health supplement distributor.<\/p>\n\n

\u2013 Total employees: about 5,000 \u2013 Show ads to all 5,000? \u2192 Waste of budget <\/p>\n\n

This is where the math concept of set intersection comes in.<\/p>\n\n

\u2013 Set A<\/strong>: all employees at the company (480 are on LinkedIn)\u2013 Set B<\/strong>: people in Purchasing or the R&D department<\/p>\n\n

If you target the intersection of A and B, your audience shrinks to just a few dozen people.LinkedIn may show a warning like \u201cYour audience is too narrow, so your campaign may not run,\u201d and that\u2019s exactly the right answer.<\/p>\n\n

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What you must do before running ads <\/a>– identify competitors<\/strong><\/h2>\n\n
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Use the LinkedIn Ads Library<\/strong>.<\/p>\n\n

– Go to the LinkedIn Ads Library– Search a keyword (e.g., 3D Print)– Check the list of companies running ads with that keyword worldwideThe right order is to benchmark what messages competitors are using, then set up your own ads.<\/p>\n\n

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    What\u2019s the real reason deals get stuck?<\/strong><\/h2>\n\n
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    During the session, one participant said, \u201cI can find the contact points, but it feels like I\u2019m getting filtered out at the actual decision stage.\u201d<\/p>\n\n

    This can be explained with the classic B2B marketing framework BANT<\/strong>.<\/p>\n\n

    \u2013 B (Budget)<\/strong>: no budget\u2013 A (Authority)<\/strong>: no decision-making authority\u2013 N (Need)<\/strong>: no intent to adopt\u2013 T (Timeline)<\/strong>: \u201cWe\u2019ll review it in six months\u201d = effectively a noWhen a deal stalls, you need to identify which of these four is the blocker. And you need a multi-channel approach: if messaging doesn\u2019t work, build awareness through ads and leverage referrals through mutual connections. <\/p>\n\n

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    Talking with customers is the essence<\/strong><\/h2>\n\n
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    In two hours, we quickly covered everything from inbound marketing principles to Sales Navigator and LinkedIn ads.There\u2019s one final message I emphasized to participants.<\/p>\n\n

    \u201c<\/strong>Talking <\/strong>a lot <\/strong>with the <\/strong>instructor <\/strong>won\u2019t <\/strong>give you the answer. <\/strong>You need <\/strong>to talk <\/strong>a lot <\/strong>with customers<\/strong>.\u201d<\/strong><\/p>\n\n

    An external expert can guide you to where the buyers are, but you can only learn where the product is actually purchased and which department makes the decision by talking with customers on the ground.<\/p>\n\n

    Recommended read: Training review: \u2018LinkedIn Marketing Strategy\u2019 for Beginners (DAOU Tech)<\/a><\/p>\n\n

    If you have any questions about LinkedIn ads or B2B global marketing, feel free to reach out anytime.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Hello, I\u2019m marketing instructor Kim Bo-kyung. I\u2019m sharing a recap of the LinkedIn marketing session held at KOTRA\u2019s Daejeon Trade Office. In this post, I\u2019ll cover how to use LinkedIn ads to show your ads only to the purchasing decision-makers at the companies you want. If you sent a message via Sales Navigator but got […]<\/p>\n","protected":false},"author":459,"featured_media":32503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-32514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=32514"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32514\/revisions"}],"predecessor-version":[{"id":32515,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32514\/revisions\/32515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/32503"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=32514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=32514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=32514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}