{"id":32524,"date":"2026-06-23T15:27:24","date_gmt":"2026-06-23T06:27:24","guid":{"rendered":"https:\/\/marketingmm.co.kr\/%eb%af%b8%eb%b6%84%eb%a5%98\/the-most-frequently-asked-questions-in-global-buyer-discovery-training\/"},"modified":"2026-06-23T15:33:17","modified_gmt":"2026-06-23T06:33:17","slug":"the-most-frequently-asked-questions-in-global-buyer-discovery-training","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/the-most-frequently-asked-questions-in-global-buyer-discovery-training\/","title":{"rendered":"The Most Frequently Asked Questions in Global Buyer Discovery Training"},"content":{"rendered":"\n
\"The
The Most Frequently Asked Questions in Global Buyer Discovery Training (1)<\/figcaption><\/figure>\n\n
<\/div>\n\n

The Most Frequently Asked Questions in Global Buyer Discovery Training<\/strong><\/h2>\n\n
<\/div>\n\n

Hello, I\u2019m marketing instructor Kim Bo-kyung.When I run global marketing training, all questions eventually end up converging on one thing.\u201cHow can we find overseas buyers?\u201dIn this session too, I had a lot of conversations with startup CEOs.The Q&A was even more heated than the lecture itself.Today, within the big topic of buyer discovery, I\u2019m going to pick and organize the five questions<\/strong> that came up most often on site.<\/p>\n\n

<\/div>\n\n
\"The
The Most Frequently Asked Questions in Global Buyer Discovery Training (2)<\/figcaption><\/figure>\n\n
<\/div>\n\n

Q1. On LinkedIn, should we start with a personal account or a company account? <\/strong><\/h2>\n\n
<\/div>\n\n

This was a question from a director at a logistics software company.They said they want to activate their company\u2019s LinkedIn channel, but they\u2019re unsure whether to grow the company page first or start with personal branding. Since LinkedIn is a channel that connects directly with overseas buyers, it matters where you put your effort. Based on my own hands-on experience in the field, I answered clearly.Start with the individual.<\/strong>The Marumbo Lab LinkedIn account I run has a decent number of followers, but the company page for Gyeongseong Solution (CRM software), which I run together, honestly doesn\u2019t do well. That\u2019s not an operations issue on my end\u2014it\u2019s because of the way the LinkedIn algorithm works<\/strong>. Company pages simply get low impressions (exposure). It was exactly the same when I did B2B marketing consulting for large enterprises.Even among major Korean conglomerates, successful LinkedIn company channels are extremely rare. In that case, it\u2019s much faster if key people or the CEO post content directly<\/strong>. From a buyer\u2019s perspective too, it\u2019s easier to approach a \u201cperson\u201d than a company logo. “Once you get past 3,000\u20134,000 followers, you get pushed around less in sales meetings. People stop calling you in and then no-showing, or pushing you excessively\u2014it definitely drops.”Of course, using the company channel for PR during an investment round, or investing heavily in LinkedIn when repositioning your brand image, is a different kind of strategy.<\/p>\n\n

<\/div>\n\n

Q2. For Google Search Ads, how should we set match types? <\/strong><\/h2>\n\n
<\/div>\n\n

This came up during the ad practice session.They said Google Ads has several keyword match types, but they weren\u2019t sure which to choose.If you want to capture the moment a buyer searches, every single ad setting affects budget efficiency.<\/p>\n\n

I\u2019ll give you the conclusion first.Start with Exact Match.<\/strong><\/p>\n\n

Ad platforms are basically designed to make advertisers spend more. If you choose broad match, your ads will show for irrelevant keywords too, and your budget will be burned up in no time. Your ad spend ends up leaking out through clicks from people who aren\u2019t buyers. <\/p>\n\n

<\/div>\n\n
Match type<\/th>Reach<\/th>Cost efficiency<\/th><\/tr><\/thead>
Broad match<\/td>Wide<\/td>Low<\/td><\/tr>
Phrase match<\/td>Medium<\/td>Medium<\/td><\/tr>
Exact match<\/td>Narrow<\/td>High<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n
<\/div>\n\n

At first, build up data steadily with exact match, and once you start seeing patterns, it\u2019s safer to expand to phrase match. If you go broad from the start, you\u2019ll likely just waste your ad budget. <\/p>\n\n

<\/div>\n\n

Q3. Should B2B software companies do SNS marketing too? <\/strong><\/h2>\n\n
<\/div>\n\n

This was a question from the CMO of a legal SaaS company.They said they\u2019d tried Instagram, Facebook, and LinkedIn, but weren\u2019t sure whether any of it was actually working.I told them honestly as well. If your goal is buyer discovery, spending time on SNS as a B2B software company is a low priority.<\/strong> The first thing you should do is search-based inbound<\/strong>. In other words, when buyers search specific keywords, your company needs to show up in the results. On Naver, if you have links in Cafes, blogs, and Knowledge iN, you can rank at the top right away. Check your traffic trend in Naver Search Advisor<\/strong>. When I had my team build Knowledge iN backlinks, traffic jumped sharply\u2014and when we stopped, it dropped right back down. It\u2019s an area where you can see the impact clearly. SNS is less about generating traffic directly and more about helping you stay top of mind<\/strong>. If you urgently need buyer inquiries right now, SEO comes first, and SNS should be viewed as a supporting channel for brand awareness. <\/p>\n\n

<\/div>\n\n

Q4. We sell multiple solutions\u2014should we merge everything into one website? <\/strong><\/h2>\n\n
<\/div>\n\n

They said they run three offerings\u2014domestic delivery, overseas forwarding, and export regulation solutions\u2014and each has different inbound keywords.Since each buyer searches different keywords, your website structure effectively becomes the doorway for buyer acquisition.I explained this using my own company as an example. I run Marumbo Lab (education) and Gyeongseong Solution (CRM distribution). They used to be on the same site, but they\u2019re separated now. The key is how you define your company<\/strong>.Gyeongseong Solution\u2019s identity is \u201ca company that distributes overseas SaaS in Korea.\u201d Under that, services like HubSpot, Zoho, and monday.com sit in a parallel structure<\/strong>. If you can lay them out side by side like this, running a single website is advantageous for management efficiency. On the other hand, if the targets are completely different, you should separate them. It\u2019s hard to cross-sell an overseas forwarding solution to customers looking for same-day domestic delivery, right? In my experience, splitting is easy, but merging is hard.<\/strong> So don\u2019t over-segment from the start\u2014if you have a shared target, I recommend starting with one site first.<\/p>\n\n

<\/div>\n\n

Q5. When expanding into Japan, do we need to buy a new domain? <\/strong><\/h2>\n\n
<\/div>\n\n

They said they\u2019d created a separate Japanese website and also purchased a .co.jp domain separately.If you\u2019re targeting Japanese buyers, your domain strategy directly affects search visibility.From an SEO perspective, separating domains is an outdated approach<\/strong>.What I recommend is a directory structure<\/strong>. It\u2019s a way to create language-specific pages in the form of example.co.kr\/jp\/<\/code>. This way, your domain authority doesn\u2019t get diluted and instead accumulates in one place. The more authority you build, the more likely you are to stand out to buyers in local Japanese search. Many people doing SEO in Japan use this approach today.They keep the main site in Japan, and run the Korean pages under the \/ko\/<\/code> path.One more practical piece of advice: if you\u2019re already testing with a .co.jp domain, first check whether it\u2019s producing results. Once you confirm traction, it\u2019s never too late to consider consolidation. Rebuilding a multilingual website is a project that can get quite expensive.<\/p>\n\n

<\/div>\n\n

Buyer discovery\u2014what should you focus on in the end?<\/strong><\/h2>\n\n
<\/div>\n\n

As we wrapped up the Gravity Ventures training, this is what I shared with attendees as my final message.There\u2019s nothing particularly special about global buyer discovery. Get found in search, talk to buyers, and build trust.<\/strong> It\u2019s exactly the same principle as domestic sales. The only difference is that the stage has expanded overseas. For startups, you need to get the maximum impact with limited resources. That\u2019s why the order matters. – Search inbound<\/strong> before SNS– Personal branding<\/strong> before company channels– Consolidation<\/strong> before splitting websites– Exact match<\/strong> before expansionJust following this order can significantly reduce the trial and error you go through in the process of finding buyers.If you have any questions about global buyer discovery training or expanding into overseas markets, you\u2019re always welcome to reach out. Feel free to contact me \ud83d\ude42 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Most Frequently Asked Questions in Global Buyer Discovery Training Hello, I\u2019m marketing instructor Kim Bo-kyung.When I run global marketing training, all questions eventually end up converging on one thing.\u201cHow can we find overseas buyers?\u201d In this session too, I had a lot of conversations with startup CEOs.The Q&A was even more heated than the […]<\/p>\n","protected":false},"author":459,"featured_media":32521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[],"class_list":["post-32524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=32524"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32524\/revisions"}],"predecessor-version":[{"id":32525,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32524\/revisions\/32525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/32521"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=32524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=32524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=32524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}