{"id":32566,"date":"2026-09-10T17:34:44","date_gmt":"2026-09-10T08:34:44","guid":{"rendered":"https:\/\/marketingmm.co.kr\/%eb%af%b8%eb%b6%84%eb%a5%98\/ai-generative-engine-optimization-geo-lecture-recap-daejeon-youth-startup-academy\/"},"modified":"2026-09-10T19:11:55","modified_gmt":"2026-09-10T10:11:55","slug":"ai-generative-engine-optimization-geo-lecture-recap-daejeon-youth-startup-academy","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/en\/blog\/ai-generative-engine-optimization-geo-lecture-recap-daejeon-youth-startup-academy\/","title":{"rendered":"AI Generative Engine Optimization (GEO) Lecture Recap – Daejeon Youth Startup Academy"},"content":{"rendered":"\n
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AI Generative Engine Optimization (GEO) Lecture Recap – Daejeon Youth Startup Academy<\/figcaption><\/figure>\n\n
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AI Generative Engine Optimization (GEO) Lecture Recap – Daejeon Youth Startup Academy<\/strong><\/h2>\n\n
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On September 8th, I held a two-hour special lecture on AI Generative Engine Optimization (GEO) and Google SEO<\/strong> for the CEOs of resident startups at the Daejeon Youth Startup Academy.Lately, one of the most frequent questions I get during corporate training or consulting sessions is this:\u201cIsn’t it more important now to show up in ChatGPT or generative AI searches than in Google SEO?\u201dAs AI search services like ChatGPT, Gemini, and Perplexity grow rapidly, interest in AI search exposure optimization<\/strong>\u2014otherwise known as GEO (Generative Engine Optimization)\u2014is skyrocketing.However, in this lecture, I didn’t just stop at saying \u201cGEO is important for the future.\u201dInstead, I focused on what startups need to do right now and how to connect SEO and GEO to actual customer inquiries<\/strong>.<\/p>\n\n

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AI Generative Engine Optimization (GEO) Lecture Recap – Daejeon Youth Startup Academy – 2<\/figcaption><\/figure>\n\n
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Returning to Daejeon Youth Startup Academy for the Second Year<\/strong><\/h2>\n\n
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Personally, I was even more excited about this session for a specific reason.I had conducted a lecture at the Youth Startup Academy last year as well, and before we started this year, the coordinator introduced me by saying my session was one of the most highly-rated elective courses last year.As a speaker, there\u2019s no feedback more rewarding than being invited back.When I teach, I prefer a live approach where we check actual search results and data<\/strong> while looking at the participants’ businesses and websites, rather than just reading through PPT slides in order.This session was no different.After checking whether the CEOs had websites and looking at their business models, I adjusted the difficulty level, focusing on cases they could immediately apply to their actual operations.<\/p>\n\n

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AI Generative Engine Optimization (GEO) Lecture Recap – Daejeon Youth Startup Academy – 3<\/figcaption><\/figure>\n\n
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The First Thing to Check Before AI Search Exposure: \u2018Search Intent\u2019<\/strong><\/h2>\n\n
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When I do SEO or GEO training, many people ask this first:\u201cWhich keywords should I use to create a lot of content?\u201dBut before thinking about the volume of content, you must consider what the customer’s intent was when they searched for that keyword<\/strong>.For example, just because a keyword has a high search volume doesn’t necessarily mean it will lead to many purchases.This is because searching to find information is completely different from searching to evaluate an actual product or service purchase.In this lecture, I demonstrated how to analyze the search keywords actually driving traffic to competitors’ websites and then score those keywords from levels 1 to 4 based on purchase intent<\/strong>.The process involves using SEO tools like Ubersuggest to identify competitors’ traffic-driving keywords, extracting the data, and then using ChatGPT to categorize keywords with high purchase potential.The key in SEO isn’t just finding \u201chigh-volume keywords.\u201dIt\u2019s about identifying the search terms that are most likely to generate revenue for us.<\/strong><\/p>\n\n

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So, How Should You Approach GEO and AI Search Optimization?<\/strong><\/h2>\n\n
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One of the points I emphasized in this lecture is that you shouldn’t think of SEO and GEO as completely separate marketing tactics<\/strong>.Generative AI like ChatGPT, Gemini, and Perplexity refers to various information existing on the web when generating answers.Ultimately, for our company or brand to be mentioned by AI, we must first create sufficient information and trust signals on the web.Therefore, the direction I currently recommend to companies is very practical.Create content that is easily discoverable in Google search, accumulate expert information on your own website, and build a structure where your brand is consistently mentioned on YouTube and external sites.<\/strong>This is the most fundamental GEO strategy at this point in time.Specifically, in this lecture, I used real-world examples to explain how brand mentions on external sites, backlinks, and YouTube content\u2014not just website content\u2014relate to AI search visibility.<\/p>\n\n

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A Practical AI\/SEO Lecture That Shows Rather Than Tells<\/strong><\/h2>\n\n
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I have one core principle when I conduct SEO or AI search optimization lectures.\u201cIf I can explain it, I should show it.\u201dThat\u2019s why I try to conduct the process of opening actual search results, analyzing competitor websites, extracting keywords, and feeding data into ChatGPT live as much as possible.When necessary, we even look at the participating companies’ websites on the spot.SEO and GEO can feel incredibly difficult if you only explain the terminology.However, understanding becomes much faster when you see your own company’s and your competitors’ data directly.In this Daejeon Youth Startup Academy lecture, I dedicated a lot of time to real cases and hands-on practice rather than theory, so that the CEOs could apply it to their businesses immediately.<\/p>\n\n

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AI Generative Engine Optimization (GEO) SEO Special Lecture Curriculum<\/strong><\/h2>\n\n
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PART 1. Search Optimization and Customer Search Intent <\/strong><\/h3>\n\n
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  • Changes in the search market and the difference between SEO and GEO<\/li>\n\n\n\n
  • Understanding the roles of Google\/Naver search vs. AI search<\/li>\n\n\n\n
  • Choosing search channels based on B2B vs. B2C<\/li>\n\n\n\n
  • The difference between search volume and purchase intent<\/li>\n\n\n\n
  • Distinguishing between informational and transactional keywords<\/li>\n\n\n\n
  • The impact of product and brand name searches on conversion rates<\/li>\n\n\n\n
  • Understanding search keyword ROI using ad spend and conversion rates<\/li>\n<\/ul>\n\n
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    PART 2. Competitor SEO Analysis and Core Keyword Discovery <\/strong><\/h3>\n\n
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      \n
    • How to select search competitors<\/li>\n\n\n\n
    • Analyzing traffic-driving keywords for competitor websites<\/li>\n\n\n\n
    • Utilizing SEO analysis tools like Ubersuggest<\/li>\n\n\n\n
    • Extracting competitor keyword data<\/li>\n\n\n\n
    • Keyword analysis using ChatGPT<\/li>\n\n\n\n
    • Scoring keywords from levels 1\u20134 based on purchase needs<\/li>\n\n\n\n
    • Setting keyword priorities to achieve high performance with less time<\/li>\n<\/ul>\n\n
      <\/div>\n\n

      PART 3. SEO Content and AI Content Automation <\/strong><\/h3>\n\n
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      • Designing content topics based on search keywords<\/li>\n\n\n\n
      • Creating SEO content structures<\/li>\n\n\n\n
      • How AI and humans can collaborate on content creation<\/li>\n\n\n\n
      • Precautions for mass content production<\/li>\n\n\n\n
      • Basic structure of Programmatic SEO<\/li>\n\n\n\n
      • Content production process using Airtable and AI<\/li>\n\n\n\n
      • Choosing between manual, semi-automated, and automated content operations<\/li>\n\n\n\n
      • AI content strategies based on existing brand awareness<\/li>\n<\/ul>\n\n
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        PART 4. GEO and AI Search Exposure Optimization <\/strong><\/h3>\n\n
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        • What is GEO (Generative Engine Optimization)?<\/li>\n\n\n\n
        • The basic structure of ChatGPT search exposure<\/li>\n\n\n\n
        • Understanding AI search services like Gemini and Perplexity<\/li>\n\n\n\n
        • The relationship between traditional Google SEO and GEO<\/li>\n\n\n\n
        • The process by which AI discovers brands and content<\/li>\n\n\n\n
        • Brand mentions and AI Visibility<\/li>\n\n\n\n
        • External site mentions and backlinks<\/li>\n\n\n\n
        • YouTube content and AI search exposure<\/li>\n\n\n\n
        • The impact of top-ranking search content on AI citations<\/li>\n<\/ul>\n\n
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          PART 5. Practical Application and Live Diagnosis <\/strong><\/h3>\n\n
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          • Reviewing the current status of participating companies’ websites<\/li>\n\n\n\n
          • Setting SEO strategies based on website availability<\/li>\n\n\n\n
          • Directly verifying Google search results<\/li>\n\n\n\n
          • Analyzing actual competitor sites<\/li>\n\n\n\n
          • Live analysis of search keywords<\/li>\n\n\n\n
          • Real-time keyword scoring using ChatGPT<\/li>\n\n\n\n
          • Organizing SEO\/GEO execution priorities tailored to your situation<\/li>\n\n\n\n
          • Q and individual website diagnosis<\/li>\n<\/ul>\n\n
            <\/div>\n","protected":false},"excerpt":{"rendered":"

            AI Generative Engine Optimization (GEO) Lecture Recap – Daejeon Youth Startup Academy On September 8th, I held a two-hour special lecture on AI Generative Engine Optimization (GEO) and Google SEO for the CEOs of resident startups at the Daejeon Youth Startup Academy. Lately, one of the most frequent questions I get during corporate training or […]<\/p>\n","protected":false},"author":459,"featured_media":32559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-32566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/comments?post=32566"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32566\/revisions"}],"predecessor-version":[{"id":32567,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/posts\/32566\/revisions\/32567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media\/32559"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/media?parent=32566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/categories?post=32566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/en\/wp-json\/wp\/v2\/tags?post=32566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}