{"id":10870,"date":"2023-09-08T21:49:45","date_gmt":"2023-09-08T12:49:45","guid":{"rendered":"https:\/\/marketingmm.co.kr\/?p=10870"},"modified":"2023-12-18T15:44:09","modified_gmt":"2023-12-18T06:44:09","slug":"abm-%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/blog\/abm-%eb%a7%88%ec%bc%80%ed%8c%85\/","title":{"rendered":"ABM \ub9c8\ucf00\ud305 \uc2e4\uc804\uad50\uc721 (\uc624\ud1a0\ub370\uc2a4\ud06c \ud30c\ud2b8\ub108)"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2><strong>\ubaa9\ucc28<\/strong><\/h2><nav><div><div class=\"\"><a href=\"#b-2-b-\ub9c8\ucf00\ud305\uc5d0\uc11c-abm-account-based-marketing-\uc774-\ud544\uc694\ud55c-\uc774\uc720\">B2B \ub9c8\ucf00\ud305\uc5d0\uc11c ABM (Account Based Marketing)\uc774 \ud544\uc694\ud55c \uc774\uc720<\/a><\/div><div class=\"\"><a href=\"#abm-\ub9c8\ucf00\ud305\uc744-\ub514\uc9c0\ud138\ub85c-\ud560-\uc218-\uc788\ub294-\ubc29\ubc95\uc774-\uc788\uc744\uae4c\">ABM \ub9c8\ucf00\ud305\uc744 \ub514\uc9c0\ud138\ub85c \ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc788\uc744\uae4c?<\/a><\/div><div class=\"\"><a href=\"#\uc774\ub860\uc740-\ubb3c\ub860-\ub514\ud14c\uc77c\ud55c-\uc2e4\uc804\ub178\ud558\uc6b0\uae4c\uc9c0-\ubaa8\ub450-\uacf5\uc720\ud588\ub358-\uad50\uc721\">\uc774\ub860\uc740 \ubb3c\ub860 \ub514\ud14c\uc77c\ud55c \uc2e4\uc804\ub178\ud558\uc6b0\uae4c\uc9c0 \ubaa8\ub450 \uacf5\uc720\ud588\ub358 \uad50\uc721<\/a><\/div><div class=\"\"><a href=\"#\ucc98\uc74c-\ub514\uc9c0\ud138-\ub9c8\ucf00\ud305\uc744-\uc2dc\ub3c4\ud558\ub294-b-2-b-\uae30\uc5c5\ub4e4\uc758-\uc2e4\uc218\">\ucc98\uc74c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc2dc\ub3c4\ud558\ub294 B2B \uae30\uc5c5\ub4e4\uc758 \uc2e4\uc218<\/a><div><div class=\"\"><a href=\"#abm-\ub9c8\ucf00\ud305\uacfc-\uad00\ub828\ud558\uc5ec-\ud568\uaed8-\uc77d\uc73c\uba74-\uc88b\uc740-\uae00\ub4e4\uc744-\uc18c\uac1c\ud569\ub2c8\ub2e4\">ABM \ub9c8\ucf00\ud305\uacfc \uad00\ub828\ud558\uc5ec \ud568\uaed8 \uc77d\uc73c\uba74 \uc88b\uc740 \uae00\ub4e4\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/a><\/div><\/div><\/div><\/div><\/nav><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c41-1024x576.jpg\" alt=\"ABM \ub9c8\ucf00\ud305 \uc2e4\uc804\uad50\uc721 (\uc624\ud1a0\ub370\uc2a4\ud06c \ud30c\ud2b8\ub108)\" class=\"wp-image-10871\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c41-1024x576.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c41-300x169.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c41-768x432.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c41.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">ABM \ub9c8\ucf00\ud305 \uc2e4\uc804\uad50\uc721 (\uc624\ud1a0\ub370\uc2a4\ud06c \ud30c\ud2b8\ub108)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b-2-b-\ub9c8\ucf00\ud305\uc5d0\uc11c-abm-account-based-marketing-\uc774-\ud544\uc694\ud55c-\uc774\uc720\"><strong>B2B \ub9c8\ucf00\ud305\uc5d0\uc11c ABM (Account Based Marketing)\uc774 \ud544\uc694\ud55c \uc774\uc720<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>ABM(Account Based Marketing) \ub9c8\ucf00\ud305\uc740 B2B \ub9c8\ucf00\ud305\uc5d0\uc11c \uaf2d \ud544\uc694\ud55c \uc601\uc5ed\uc785\ub2c8\ub2e4.<br>ABM \uae30\ubc18\uc758 \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74? \ub113\uc740 \ud0c0\uac9f\uc744 \ub300\uc0c1\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud55c \ud6c4 \uc218\uc9d1\ub418\ub294 \uace0\uac1d \uc911\uc5d0\uc11c\ub3c4 \uc9c4\uc9dc \uc6b0\ub9ac\uc758 \uace0\uac1d\uc744 \uc120\ubcc4\ud574\uc57c \ud569\ub2c8\ub2e4.<br>B2B \ub9c8\ucf00\ud305\ub3c4 \ubd84\uc57c\uac00 \ub2e4\uc591\ud558\uae30 \ub54c\ubb38\uc5d0 \ube44\uad50\uc801 \ud0c0\uac9f\uad70\uc774 \ub113\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \uc774\uc640 \uac19\uc740 \ubc29\ubc95\ub3c4 \uc5b4\ub290\uc815\ub3c4 \ud6a8\uacfc\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\ub2e4\ub9cc, \uc774\ubc88\uc5d0 \uad50\uc721\uc744 \ud588\ub358 \uc624\ud1a0\ub370\uc2a4\ud06c \ud30c\ud2b8\ub108\uc0ac \ubd84\ub4e4\uc758 \uacbd\uc6b0\uc5d0\ub294 \uce90\ub4dc(CAD) \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub77c\ub294 \ub9e4\uc6b0 \uc138\ubd84\ud654\ub41c \uc2dc\uc7a5\uc744 \uc911\uc2ec\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c4\ud589\ud558\uae30 \ub54c\ubb38\uc5d0,<br>\uc77c\ubc18\uc801\uc778 \ub9c8\ucf00\ud305\ubcf4\ub2e4\ub294 ABM \ub9c8\ucf00\ud305\uc73c\ub85c \uc811\uadfc\ud558\ub294 \uac83\uc774 \ud6e8\uc52c \ud6a8\uacfc\uc801\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.00.40-1024x488.png\" alt=\"ABM \ub9c8\ucf00\ud305 \uad6c\uc870\uc694\uc57d\" class=\"wp-image-10873\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.00.40-1024x488.png 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.00.40-300x143.png 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.00.40-768x366.png 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.00.40-1536x731.png 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.00.40.png 1798w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">ABM \ub9c8\ucf00\ud305 \uad6c\uc870\uc694\uc57d<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"abm-\ub9c8\ucf00\ud305\uc744-\ub514\uc9c0\ud138\ub85c-\ud560-\uc218-\uc788\ub294-\ubc29\ubc95\uc774-\uc788\uc744\uae4c\"><strong>ABM \ub9c8\ucf00\ud305\uc744 \ub514\uc9c0\ud138\ub85c \ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc788\uc744\uae4c?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774\ubc88 \ub9c8\ucf00\ud305 \uad50\uc721\uc758 \ud575\uc2ec\uc740 \ubc14\ub85c ABM \ub9c8\ucf00\ud305\uc744 \ub514\uc9c0\ud138\ub85c \ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\uc744 \uc18c\uac1c\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<br>ABM \ub9c8\ucf00\ud305\uc744 \ubc14\ub77c\ubcf4\ub294 \uae30\uc900\uc740 2\uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\uac00\uc9c0\ub294 CRM\uc758 \uad00\uc810\uc5d0\uc11c \uc774\ud574\ud558\ub294 \uac83\uc774\uace0, \ub098\uba38\uc9c0 \ud55c\uac00\uc9c0\ub294 \ud0c0\uac9f\ud305\uc758 \uac1c\ub150\uc5d0\uc11c \uc774\ud574\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<br>CRM\uc744 \uc911\uc2ec\uc73c\ub85c ABM \ub9c8\ucf00\ud305\uc744 \uc774\ud574\ud558\uac8c \ub41c\ub2e4\uba74? \uace0\uac1d\uc138\ubd84\ud654\ub97c \uc911\uc2ec\uc758 <a href=\"https:\/\/hubspot.marketingmm.co.kr\/blog\/crm-automation\/\" data-type=\"link\" data-id=\"https:\/\/hubspot.marketingmm.co.kr\/blog\/crm-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uac1c\uc778\ud654 \ub9c8\ucf00\ud305<\/a>\uc73c\ub85c \ud758\ub7ec\uac00\uac8c \ub429\ub2c8\ub2e4.<br>\uadf8\ub9ac\uace0 \ud0c0\uac9f\ud305 \uae30\ubc18\uc73c\ub85c ABM \ub9c8\ucf00\ud305\uc744 \uc811\uadfc\ud558\uac8c \ub41c\ub2e4\uba74? &#8216;\ub9c1\ud06c\ub4dc\uc778&#8217;\uc774\ub098 &#8216;\uc138\uc77c\uc988 \ub124\ube44\uac8c\uc774\ud130&#8217;\uc640 \uac19\uc740 \ub9c8\ucf00\ud305 \ud234 \uc678\uc5d0\ub294 \ud655\uc7a5 \ud558\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<br><br>ABM \ub9c8\ucf00\ud305\uc740 CRM\ud234\uc774\ub098 \ub9c1\ud06c\ub4dc\uc778\uc744 \ud1b5\ud574\uc11c\ub9cc \uad6c\ud604 \ud560 \uc218 \uc788\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4.<br>CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub098 \ub9c1\ud06c\ub4dc\uc778\uc73c\ub85c\ub3c4 ABM \ub9c8\ucf00\ud305\uc744 \uad6c\ud604 \ud560 \uc218 \uc788\uc9c0\ub9cc, \uc774\ub294 ABM \ub9c8\ucf00\ud305\uc758 \uc804\uccb4\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ubcf8\ub2e4\uba74? \uc77c\ubd80\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<br>\uc800\ub294, ABM \ub9c8\ucf00\ud305\uc744 \uc81c\ub300\ub85c \uc774\ud574\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc544\ub798\uc640 \uac19\uc774 \ubaa8\ub2c8\ud130\ub9c1, CMS, \ud0c0\uac9f\ud305 \uc804\ub7b5, \uadf8\ub9ac\uace0 CRM\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ucd1d 4\ub2e8\uacc4 \uad6c\uc870\ub97c \uc774\ud574\ud574\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<br>\ud0c0\uac9f\ud305 \uc804\ub7b5\ub9cc \uc788\ub354\ub77c\ub3c4 \uc5b4\ub290\uc815\ub3c4 ABM \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc9c0\uc18d\uc131\uc7a5\uc131\uc744 \uc704\ud574\uc11c\ub77c\uba74 \uc544\ub798\uc758 \uc774\ubbf8\uc9c0\uc5d0\uc11c \uc18c\uac1c\ud55c 4\ub2e8\uacc4 \uc804\ub7b5\uc744 \ubaa8\ub450 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<br>\uc774\ubc88 \uac15\uc758\uc5d0\uc11c \uc18c\uac1c\ud55c CRM\uc740 \uae00\ub85c\ubc8c\uc5d0\uc11c \uc778\uc9c0\ub3c4\uac00 \ub192\uc740 <a href=\"https:\/\/hubspot.marketingmm.co.kr\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/hubspot.marketingmm.co.kr\" rel=\"noreferrer noopener\">\ud5c8\ube0c\uc2a4\ud31f(Hubspot)<\/a>\uc5d0\uc11c \uad6c\ud604 \ud560 \uc218 \uc788\ub294 \ubc29\ubc95\ub4e4\uc744 \uc18c\uac1c\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.08.49-1024x503.png\" alt=\"\uc131\uacf5\uc801\uc778 ABM \ub9c8\ucf00\ud305\uc744 \uc704\ud55c 4\ub2e8\uacc4 \uc804\ub7b5\" class=\"wp-image-10875\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.08.49-1024x503.png 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.08.49-300x147.png 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.08.49-768x377.png 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.08.49-1536x755.png 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc2a4\ud06c\ub9b0\uc0f7-2023-09-08-\uc624\ud6c4-9.08.49-2048x1006.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uc131\uacf5\uc801\uc778 ABM \ub9c8\ucf00\ud305\uc744 \uc704\ud55c 4\ub2e8\uacc4 \uc804\ub7b5<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\uc774\ub860\uc740-\ubb3c\ub860-\ub514\ud14c\uc77c\ud55c-\uc2e4\uc804\ub178\ud558\uc6b0\uae4c\uc9c0-\ubaa8\ub450-\uacf5\uc720\ud588\ub358-\uad50\uc721\"><strong>\uc774\ub860\uc740 \ubb3c\ub860 \ub514\ud14c\uc77c\ud55c \uc2e4\uc804\ub178\ud558\uc6b0\uae4c\uc9c0 \ubaa8\ub450 \uacf5\uc720\ud588\ub358 \uad50\uc721<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774\ubc88 \uac15\uc758\ub294 \uc2e4\uc81c\ub85c \ub9c8\ucf00\ud305 \ud604\uc5c5\uc5d0\uc11c \uc2e4\ubb34\ub97c \ud558\uace0 \uacc4\uc2e0 \ub9c8\ucf00\ud130\ubd84\ub4e4\uc744 \uc704\ud55c \uad50\uc721\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<br>\ub530\ub77c\uc11c, \ub2e8\uc21c\ud788 \uc778\uc2f8\uc774\ud2b8\ub9cc \uc81c\uacf5\ud558\ub294 \uc218\uc900\uc744 \ub118\uc5b4 \ud604\uc2e4\uc801\uc778 \ub300\uc548 \uc81c\uc2dc\ub3c4 \ud544\uc694\ud588\uae30 \ub54c\ubb38\uc5d0 \uc2e4\ubb34\uc5d0\uc11c \uc5b4\ub5bb\uac8c ABM \ub9c8\ucf00\ud305\uc744 \uc801\uc6a9 \ud560 \uc218 \uc788\ub294\uc9c0 \ub514\ud14c\uc77c\ud55c \ub178\ud558\uc6b0\ub97c \ubaa8\ub450 \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4.<br>\ub9c1\ud06c\ub4dc\uc778 \ud0c0\uac9f\ud305 \uc804\ub7b5\uc774\ub098, \ub9ac\ub4dc \uc81c\ub108\ub808\uc774\uc158\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560 \uc218 \uc788\ub294 \ubc29\ubc95, \uadf8\ub9ac\uace0 \uc694\uc998 \uc2dc\uc7a5 \ub0b4 \uc218\uc694\uac00 \ub192\uc544\uc9c0\uace0 \uc788\ub294 <a href=\"https:\/\/marketingmm.co.kr\/blog\/\uad6c\uae00-seo\/\" data-type=\"link\" data-id=\"https:\/\/marketingmm.co.kr\/blog\/\uad6c\uae00-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uad6c\uae00 SEO \uac15\uc758<\/a> \ub0b4\uc6a9\uae4c\uc9c0\ub3c4 \ub2e4\uc591\ud55c \ubd80\ubd84\ub4e4\uc744 \ub450\ub8e8 \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4.<br><br>\uc774\ubc88 \uad50\uc721\uc5d0\uc11c\ub294 \uadf8 \uc678\uc5d0\ub3c4 \ub514\ud14c\uc77c\ud558\uac8c \uc18c\uac1c\ud574\ub4dc\ub9b4 \ubd80\ubd84\uc774 \ub9ce\uc774 \uc788\uc5c8\uc73c\ub098,<br>\uc2e4\ubb34\uc790 \ubd84\ub4e4\uc758 \uad50\uc721\uc740 2\uc2dc\uac04\uc744 \ub118\uc5b4\uac00\uac8c \ub418\uba74 \ubab0\uc785\ub3c4\uac00 \ub5a8\uc5b4\uc9c0\uace0, \uae30\ub2a5\uc18c\uac1c \uc704\uc8fc\ub85c \ub0b4\uc6a9\uc774 \ucc44\uc6cc\uc9c8 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud575\uc2ec \ub0b4\uc6a9\ub9cc \uac04\uacb0\ud558\uac8c \uad50\uc721\ud558\uc600\uc2b5\ub2c8\ub2e4.<br>\uc774\ubc88 \uad50\uc721\uc740 \uae30\uc874\uc5d0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uace0 \uc788\ub358 \uae30\uc5c5\uc774\ub77c\uba74? \ub9c8\ucf00\ud305 \ud6a8\uc728\uc744 \uac1c\uc120 \ud560 \uc218 \uc788\ub294 \ub514\ud14c\uc77c\ud55c \ud3ec\uc778\ud2b8\ub97c \uc5bb\uc73c\uc2e4 \uc218 \uc788\uc5c8\uace0,<br>\uae30\uc874\uc5d0 \uc624\ud504\ub77c\uc778 \uae30\ubc18\uc758 \ub9c8\ucf00\ud305\ub9cc \uc9c4\ud589 \ud558\uc168\ub358 \uae30\uc5c5\uc774\ub77c\uba74? B2B \ubbf8\ub514\uc5b4 \ubbf9\uc2a4\ub97c \uc5b4\ub5bb\uac8c \ud574\uc57c \ud558\ub294\uc9c0 \uc18c\uac1c \ud560 \uc218 \uc788\uc5c8\ub358 \uad50\uc721\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c42-1024x768.jpg\" alt=\"\ucc44\ub110 \ud30c\ud2b8\ub108 \ub300\uc0c1\uc758 ABM \ub9c8\ucf00\ud305 \uad50\uc721\" class=\"wp-image-10876\" style=\"width:1024px;height:768px\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c42-1024x768.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c42-300x225.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c42-768x576.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c42.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\ucc44\ub110 \ud30c\ud2b8\ub108 \ub300\uc0c1\uc758 ABM \ub9c8\ucf00\ud305 \uad50\uc721<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c43-1024x768.jpg\" alt=\"B2B \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uac15\uc758\" class=\"wp-image-10878\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c43-1024x768.jpg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c43-300x225.jpg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c43-768x576.jpg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c43.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">B2B \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uac15\uc758<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\ucc98\uc74c-\ub514\uc9c0\ud138-\ub9c8\ucf00\ud305\uc744-\uc2dc\ub3c4\ud558\ub294-b-2-b-\uae30\uc5c5\ub4e4\uc758-\uc2e4\uc218\"><strong>\ucc98\uc74c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc2dc\ub3c4\ud558\ub294 B2B \uae30\uc5c5\ub4e4\uc758 \uc2e4\uc218<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc800\ub294 \uc138\ubbf8\ub098\uc640 \uc804\uc2dc\uc640 \uac19\uc740 \uc774\ubca4\ud2b8 \ub9c8\ucf00\ud305\ub3c4 \uc9c4\ud589\ud574\ubcf4\uc558\uace0, \uc628\ub77c\uc778\uc744 \ud1b5\ud55c B2B \ub9c8\ucf00\ud305\ub3c4 \uc9c4\ud589\ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4.<br>\ub2e4\ub9cc, \uc624\ud504\ub77c\uc778 \uc774\ubca4\ud2b8\ub97c \uc9c4\ud589\ud560 \ub54c\uc5d0\ub3c4 \uc8fc\ub85c \ubaa8\uac1d\ud30c\ud2b8\uc758 \uc5c5\ubb34\ub97c \ud588\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uc5b4\uca4c\uba74 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud68d\ub4dd \ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305\uc744 \uc8fc\ub85c \ud574\uc654\ub358 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<br>B2B \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \uacbd\uc6b0 \uc77c\ubc18\uc801\uc778 \ubbf8\ub514\uc5b4\ubbf9\uc2a4 \uc804\ub7b5\uc73c\ub85c\ub294 \ud070 \uc131\uacfc\ub97c \uc5bb\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<br><br>\uac80\uc0c9\uad11\uace0\ub97c \ud558\ub354\ub77c\ub3c4 \ud0a4\uc6cc\ub4dc \uc120\uc815\uc774 \uc911\uc694\ud558\uace0, \ub610 \ud0a4\uc6cc\ub4dc\uc758 \ud6a8\uc728\uc744 \uccb4\ud06c \ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uc804\ub7b5\uc774 \ubcd1\ud589\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<br>\uadf8\ub9ac\uace0, \uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9 \ud558\ub354\ub77c\ub3c4 \uc77c\ubc18\uc801\uc778 \ud0c0\uac9f\ud305 \ubcf4\ub2e4\ub294 ABM \ub9c8\ucf00\ud305 \uae30\ubc18\uc758 \ud540\uc14b \ud0c0\uac9f\ud305\uacfc \uac19\uc740 \uac1c\uc120\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<br>\uadf8\ub7f0\ub370, B2B \ubbf8\ub514\uc5b4\ubbf9\uc2a4\uc5d0 \ub300\ud55c \uc774\ud574 \uc5c6\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \uc2dc\uc791 \ud558\uc2dc\uac8c \ub41c\ub2e4\uba74 \ud070 \ud6a8\uacfc\ub97c \uc5bb\uc9c0 \ubabb\ud558\uace0, \uae30\uc874\uc758 \ub9c8\ucf00\ud305\uc73c\ub85c \ub418\ub3cc\uc544 \uac00\ub294 \ud604\uc0c1\uc774 \uc0dd\uae41\ub2c8\ub2e4.<br>\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc758 &#8216;\uc0dd\ud0dc\uacc4&#8217;\uc640 &#8216;B2B \ubbf8\ub514\uc5b4 \ubbf9\uc2a4&#8217;\ub9cc \uc81c\ub300\ub85c \uc774\ud574\ud558\ub354\ub77c\ub3c4 \uc774\uc640 \uac19\uc740 \uc2dc\ud589\ucc29\uc624\ub97c \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"abm-\ub9c8\ucf00\ud305\uacfc-\uad00\ub828\ud558\uc5ec-\ud568\uaed8-\uc77d\uc73c\uba74-\uc88b\uc740-\uae00\ub4e4\uc744-\uc18c\uac1c\ud569\ub2c8\ub2e4\"><strong>ABM \ub9c8\ucf00\ud305\uacfc \uad00\ub828\ud558\uc5ec \ud568\uaed8 \uc77d\uc73c\uba74 \uc88b\uc740 \uae00\ub4e4\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/blog.pairy.co\/how-to-nurture-b2b-leads-with-contents\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/blog.pairy.co\/how-to-nurture-b2b-leads-with-contents\/\" rel=\"noreferrer noopener\">\uacc4\uc18d \uc9c0\uae08\ucc98\ub7fc \ud560 \uc21c \uc5c6\ub2e4\uba74 &#8211; B2B \uace0\uac1d, \uccb4\uacc4\uc801\uc73c\ub85c \ub9cc\ub4e4\uae30<\/a><br><a href=\"https:\/\/blog.pairy.co\/inbound_sales_2\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/blog.pairy.co\/inbound_sales_2\/\" rel=\"noreferrer noopener\">\uace0\uac1d\uc774 \uc6b0\ub9ac\uc5d0\uac8c \ub9d0\uc744 \uac78\uae30\uae4c\uc9c0 &#8211; \uc778\ubc14\uc6b4\ub4dc \ub9c8\ucf00\ud305 &amp; \uc138\uc77c\uc988 (2)<\/a><br><a href=\"https:\/\/blog.pairy.co\/https-blog-pairy-co-https-blog-pairy-co-https-blog-pairy-co-data-driven-sales\/\" data-type=\"link\" data-id=\"https:\/\/blog.pairy.co\/https-blog-pairy-co-https-blog-pairy-co-https-blog-pairy-co-data-driven-sales\/\" target=\"_blank\" rel=\"noopener\">&#8216;\ub370\uc774\ud130 \uae30\ubc18&#8217; \uc138\uc77c\uc988 &#8211; \uc2e4\uc804 \uc601\uc5c5\uc5d0 \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uc740?<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B2B \ub9c8\ucf00\ud305\uc5d0\uc11c ABM (Account Based Marketing)\uc774 \ud544\uc694\ud55c \uc774\uc720 ABM(Account Based Marketing) \ub9c8\ucf00\ud305\uc740 B2B \ub9c8\ucf00\ud305\uc5d0\uc11c \uaf2d \ud544\uc694\ud55c \uc601\uc5ed\uc785\ub2c8\ub2e4.ABM \uae30\ubc18\uc758 \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74? \ub113\uc740 \ud0c0\uac9f\uc744 \ub300\uc0c1\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud55c \ud6c4 \uc218\uc9d1\ub418\ub294 \uace0\uac1d \uc911\uc5d0\uc11c\ub3c4 \uc9c4\uc9dc \uc6b0\ub9ac\uc758 \uace0\uac1d\uc744 \uc120\ubcc4\ud574\uc57c \ud569\ub2c8\ub2e4.B2B \ub9c8\ucf00\ud305\ub3c4 \ubd84\uc57c\uac00 \ub2e4\uc591\ud558\uae30 \ub54c\ubb38\uc5d0 \ube44\uad50\uc801 \ud0c0\uac9f\uad70\uc774 \ub113\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \uc774\uc640 \uac19\uc740 \ubc29\ubc95\ub3c4 \uc5b4\ub290\uc815\ub3c4 \ud6a8\uacfc\uac00 \uc788\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\ub2e4\ub9cc, \uc774\ubc88\uc5d0 \uad50\uc721\uc744 \ud588\ub358 [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":10871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-10870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-lessons"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts\/10870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/comments?post=10870"}],"version-history":[{"count":1,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts\/10870\/revisions"}],"predecessor-version":[{"id":11423,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts\/10870\/revisions\/11423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/media\/10871"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/media?parent=10870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/categories?post=10870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/tags?post=10870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}