{"id":13791,"date":"2024-06-09T15:13:27","date_gmt":"2024-06-09T06:13:27","guid":{"rendered":"https:\/\/marketingmm.co.kr\/?p=13791"},"modified":"2024-06-09T15:16:02","modified_gmt":"2024-06-09T06:16:02","slug":"%ec%99%b8%ea%b5%ad%ea%b3%84-b2b-%ea%b8%b0%ec%97%85","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/blog\/%ec%99%b8%ea%b5%ad%ea%b3%84-b2b-%ea%b8%b0%ec%97%85\/","title":{"rendered":"\uc678\uad6d\uacc4 B2B \uae30\uc5c5, \ub9c8\ucf00\ud305 \uad50\uc721\ud6c4\uae30 &#8211; \ud55c\uad6d 3M"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\uc678\uad6d\uacc4 B2B \uae30\uc5c5, \ub9c8\ucf00\ud305 \uad50\uc721\ud6c4\uae30 &#8211; \ud55c\uad6d 3M<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ucd5c\uadfc \uc678\uad6d\uacc4 B2B \uae30\uc5c5\uc778 <a href=\"https:\/\/www.3m.co.kr\/3M\/ko_KR\/company-kr\/\" target=\"_blank\" rel=\"noopener\">\ud55c\uad6d 3M<\/a>\uc5d0\uc11c \uc9c4\ud589\ud588\ub358 \uac15\uc758\uc5d0 \ub300\ud574 \uc5ec\ub7ec\ubd84\uaed8 \uc18c\uc2dd\uc744 \uc804\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<br>\uc774\ubc88 \uac15\uc758\ub294 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \uac1c\ub150\ubd80\ud130 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uae4c\uc9c0, \uc2e4\ubb34\uc5d0\uc11c \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc720\uc775\ud55c \ub0b4\uc6a9\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc5b4 \ub9ce\uc740 \uad00\uc2ec\uacfc \ud638\uc751\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<br><br>\uc774\ubc88 \uac15\uc758\uc758 \ud575\uc2ec\uc740 \ud06c\uac8c 3\uac00\uc9c0\uc785\ub2c8\ub2e4.<br>1. \ubc14\ub85c \ud37c\ub110 \ub9c8\ucf00\ud305\uacfc \uc790\ub3d9\ud654 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uae30\ucd08<br>2. \uadf8\ub9ac\uace0 B2B \uace0\uac1d\uc744 \ud68d\ub4dd \ud560 \uc218 \uc788\ub294 \ub9c1\ud06c\ub4dc\uc778 \ub9c8\ucf00\ud305<br>3. \ub9c8\uc9c0\ub9c9\uc73c\ub85c B2B \uc138\uc77c\uc988\uc640 \ub9c8\ucf00\ud305 \uc2dc\uc2a4\ud15c\uc744 \uc774\ud574\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ub9ac\ub4dc \uc801\uaca9\uc131 \ud3c9\uac00\uc640 \uac19\uc740 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \ud37c\ub110 \ub9c8\ucf00\ud305\uacfc \uc790\ub3d9\ud654 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uae30\ucd08<\/strong><\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uba3c\uc800, \ub9c8\ucf00\ud305 \ud37c\ub110\uacfc \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0 \ub300\ud55c \uc774\ud574\ub97c \ub3d5\uae30 \uc704\ud574 B2B \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc7a0\uc7ac\uace0\uac1d\uc744 \ud68d\ub4dd\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\uc744 \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4.<br>\ub9c8\ucf00\ud305 \ud37c\ub110\uc758 \uac01 \ub2e8\uacc4\uc640 \uc790\ub3d9\ud654 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud55c \ud6a8\uc728\uc801\uc778 \uace0\uac1d \uad00\ub9ac \ubc29\uc548\uc740 \ucc38\uc11d\uc790\ub4e4\uc5d0\uac8c \ud070 \ubc18\ud5a5\uc744 \uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4.<br>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ud2b9\ud788 B2B \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \uc808\uac10\ud558\ub294\ub370 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc694\uc18c\ub85c,<br>\ucc38\uc11d\uc790\ub4e4\uc774 \uc2e4\ubb34\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uc0ac\ub840\ub97c \ud1b5\ud574 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. B2B \uace0\uac1d\uc744 \ud68d\ub4dd \ud560 \uc218 \uc788\ub294 \ub9c1\ud06c\ub4dc\uc778 \ub9c8\ucf00\ud305<\/strong><\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ub2e4\uc74c\uc73c\ub85c, \ub9c1\ud06c\ub4dc\uc778 \uad11\uace0\uc758 \uc885\ub958\ub97c \uc0c1\uc138\ud788 \ub2e4\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4.<br>\uc774\ubbf8\uc9c0 \uad11\uace0, \uce74\ub4dc\ub274\uc2a4 \uad11\uace0, \uc778\uba54\uc77c \uad11\uace0, \ub3d9\uc601\uc0c1 \uad11\uace0 \ub4f1 \uac01 \ubbf8\ub514\uc5b4\uc758 \ud2b9\uc9d5\uacfc \uad11\uace0 \uc131\uacfc \ubd84\uc11d \uc790\ub8cc\ub97c \uacf5\uc720\ud568\uc73c\ub85c\uc368,<br>\ucc38\uc11d\uc790\ub4e4\uc774 \uc790\uc2e0\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ub294 \uad11\uace0 \uc804\ub7b5\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc654\uc2b5\ub2c8\ub2e4.<br>\ub9c1\ud06c\ub4dc\uc778\uc758 \ub2e4\uc591\ud55c \uad11\uace0 \ud615\uc2dd\uc744 \uc774\ud574\ud558\uace0 \ud65c\uc6a9\ud558\ub294 \uac83\uc740 B2B \ub9c8\ucf00\ud305\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \ubd80\ubd84\uc774\ubbc0\ub85c,<br>\uc2e4\uc2b5\uc744 \ud1b5\ud574 \uc9c1\uc811 \uccb4\ud5d8\ud574\ubcf4\ub294 \uc2dc\uac04\uc744 \uac00\uc84c\uc2b5\ub2c8\ub2e4.<br><br>\ub9c1\ud06c\ub4dc\uc778 \ud0c0\uac9f\ud305\uc758 \uc885\ub958\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc2ec\ub3c4 \uc788\uac8c \ub17c\uc758\ud588\uc2b5\ub2c8\ub2e4.<br>\ub9c1\ud06c\ub4dc\uc778\uc5d0\uc11c \uc81c\uacf5\ub418\ub294 \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \uc774\ud574\ud558\uace0, \ub370\uc774\ud130 \uae30\ubc18\uc758 \ub9c8\ucf00\ud305\uc744 \uc5b4\ub5bb\uac8c \uad6c\ud604\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574 \ub2e4\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ucc38\uc11d\uc790\ub4e4\uc740 \ubcf4\ub2e4 \uc815\ud655\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br>\ud0c0\uac9f\ud305\uc758 \uc911\uc694\uc131\uacfc \ub370\uc774\ud130 \ubd84\uc11d\uc758 \ud544\uc694\uc131\uc740 \ub9ce\uc740 \ucc38\uc11d\uc790\ub4e4\uc774 \uacf5\uac10\ud55c \ubd80\ubd84\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. B2B \uc138\uc77c\uc988\uc640 \ub9c8\ucf00\ud305 \uc2dc\uc2a4\ud15c\uc744 \uc774\ud574\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud504\ub85c\uc138\uc2a4<\/strong><\/h2>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ud37c\ub110\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c B2B <a href=\"https:\/\/hubspot.marketingmm.co.kr\/%EB%A6%AC%EB%93%9C-%EC%8A%A4%EC%BD%94%EC%96%B4%EB%A7%81\/\">\ub9ac\ub4dc \uc801\uaca9\uc131 \ud3c9\uac00(Lead Scoring)<\/a>\uc758 \ud575\uc2ec \ub178\ud558\uc6b0\ub3c4 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4.<br>\ub9ac\ub4dc \uc801\uaca9\uc131 \ud3c9\uac00\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \ud6a8\uc728\uc131\uc744 \uadf9\ub300\ud654\ud558\ub294 \uc911\uc694\ud55c \uc694\uc18c\ub85c,<br>\uc2e4\ubb34\uc5d0\uc11c \uc5b4\ub5bb\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \ub300\ud574 \uc2e4\uc9c8\uc801\uc778 \uc870\uc5b8\uc744 \ub4dc\ub838\uc2b5\ub2c8\ub2e4.<br>\ub610\ud55c, \ub9ce\uc740 \uae30\uc5c5\uc774 \ub193\uce58\uace0 \uc788\ub294 \ub9ac\ub4dc \uc7ac\ud65c\uc6a9 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc124\uba85\ud558\uba70,<br>\uc774\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<br><br>\uc774\ubc88 \uac15\uc758\ub294 \ucd1d 60\ubd84\uc73c\ub85c \uad6c\uc131\ub418\uc5c8\uc73c\uba70,<br>\uac01 \uc138\uc158\ub9c8\ub2e4 \uc2e4\ubb34\uc5d0 \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ud301\uacfc \uc804\ub7b5\uc744 \uc81c\uacf5\ud558\uc5ec \ucc38\uc11d\uc790\ub4e4\uc758 \ub9cc\uc871\ub3c4\uac00 \ub9e4\uc6b0 \ub192\uc558\uc2b5\ub2c8\ub2e4.<br>\uac15\uc758\uac00 \ub05d\ub09c \ud6c4\uc5d0\ub3c4 \ub9ce\uc740 \uc9c8\ubb38\uacfc \ud53c\ub4dc\ubc31\uc774 \uc774\uc5b4\uc84c\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ucc38\uac00\uc790\ub4e4\uc758 \ub192\uc740 \uad00\uc2ec\uacfc \ucc38\uc5ec\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<br>\uc55e\uc73c\ub85c\ub3c4 \ub354\uc6b1 \uc720\uc775\ud558\uace0 \uc2e4\uc9c8\uc801\uc778 \uac15\uc758\ub97c \ud1b5\ud574 \uc5ec\ub7ec\ubd84\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub3c4\ub85d \ub178\ub825\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/06\/KakaoTalk_Photo_2024-06-07-18-34-35-1024x768.jpeg\" alt=\"\uc678\uad6d\uacc4 B2B \uae30\uc5c5, \ub9c8\ucf00\ud305 \uad50\uc721\ud6c4\uae30 - \ud55c\uad6d 3M\" class=\"wp-image-13795\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/06\/KakaoTalk_Photo_2024-06-07-18-34-35-1024x768.jpeg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/06\/KakaoTalk_Photo_2024-06-07-18-34-35-300x225.jpeg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/06\/KakaoTalk_Photo_2024-06-07-18-34-35-768x576.jpeg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/06\/KakaoTalk_Photo_2024-06-07-18-34-35.jpeg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uc678\uad6d\uacc4 B2B \uae30\uc5c5, \ub9c8\ucf00\ud305 \uad50\uc721\ud6c4\uae30 &#8211; \ud55c\uad6d 3M<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\"  class=\"wp-block-file__embed\" data=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/06\/\ub9c8\ucf00\ud305-\uac15\uc758-\ucee4\ub9ac\ud058\ub7fc_20240508.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"\uc678\uad6d\uacc4 B2B \uae30\uc5c5, \ub9c8\ucf00\ud305 \uad50\uc721\ud6c4\uae30\uc758 \uc784\ubca0\ub4dc.\"><\/object><a id=\"wp-block-file--media-9f29fde8-4ff1-4264-b3a9-671d69862830\" href=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/06\/\ub9c8\ucf00\ud305-\uac15\uc758-\ucee4\ub9ac\ud058\ub7fc_20240508.pdf\">\uc678\uad6d\uacc4 B2B \uae30\uc5c5, \ub9c8\ucf00\ud305 \uad50\uc721\ud6c4\uae30<\/a><a href=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/06\/\ub9c8\ucf00\ud305-\uac15\uc758-\ucee4\ub9ac\ud058\ub7fc_20240508.pdf\" class=\"wp-block-file__button wp-element-button\" aria-describedby=\"wp-block-file--media-9f29fde8-4ff1-4264-b3a9-671d69862830\" download>\ub2e4\uc6b4\ub85c\ub4dc<\/a><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uc678\uad6d\uacc4 B2B \uae30\uc5c5, \ub9c8\ucf00\ud305 \uad50\uc721\ud6c4\uae30 &#8211; \ud55c\uad6d 3M \ucd5c\uadfc \uc678\uad6d\uacc4 B2B \uae30\uc5c5\uc778 \ud55c\uad6d 3M\uc5d0\uc11c \uc9c4\ud589\ud588\ub358 \uac15\uc758\uc5d0 \ub300\ud574 \uc5ec\ub7ec\ubd84\uaed8 \uc18c\uc2dd\uc744 \uc804\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.\uc774\ubc88 \uac15\uc758\ub294 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \uac1c\ub150\ubd80\ud130 \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uae4c\uc9c0, \uc2e4\ubb34\uc5d0\uc11c \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \uc720\uc775\ud55c \ub0b4\uc6a9\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc5b4 \ub9ce\uc740 \uad00\uc2ec\uacfc \ud638\uc751\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uac15\uc758\uc758 \ud575\uc2ec\uc740 \ud06c\uac8c 3\uac00\uc9c0\uc785\ub2c8\ub2e4.1. \ubc14\ub85c \ud37c\ub110 \ub9c8\ucf00\ud305\uacfc \uc790\ub3d9\ud654 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uae30\ucd082. \uadf8\ub9ac\uace0 B2B \uace0\uac1d\uc744 [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":13795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-13791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-lessons"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts\/13791"}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/comments?post=13791"}],"version-history":[{"count":4,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts\/13791\/revisions"}],"predecessor-version":[{"id":13800,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts\/13791\/revisions\/13800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/media\/13795"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/media?parent=13791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/categories?post=13791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/tags?post=13791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}