{"id":14083,"date":"2024-11-11T20:06:09","date_gmt":"2024-11-11T11:06:09","guid":{"rendered":"https:\/\/marketingmm.co.kr\/?p=14083"},"modified":"2024-11-11T20:06:13","modified_gmt":"2024-11-11T11:06:13","slug":"%ea%b3%a0%ea%b0%9d%ea%b2%bd%ed%97%98%ea%b4%80%eb%a6%ac-%ea%b0%95%ec%9d%98","status":"publish","type":"post","link":"https:\/\/marketingmm.co.kr\/blog\/%ea%b3%a0%ea%b0%9d%ea%b2%bd%ed%97%98%ea%b4%80%eb%a6%ac-%ea%b0%95%ec%9d%98\/","title":{"rendered":"\uace0\uac1d\uacbd\ud5d8\uad00\ub9ac\u00a0\uac15\uc758 &#8211; \ucd5c\uc2e0\u00a0\uace0\uac1d\uad00\ub9ac\u00a0\uae30\ubc95\uacfc CDP \uae30\ucd08\uad50\uc721 (\ucf54\ud2b8\ub77c\/KOTRA)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/11\/IMG_2381-1024x768.jpeg\" alt=\"\uace0\uac1d\uacbd\ud5d8\uad00\ub9ac\u00a0\uac15\uc758 - \ucd5c\uc2e0\u00a0\uace0\uac1d\uad00\ub9ac\u00a0\uae30\ubc95\uacfc CDP \uae30\ucd08\uad50\uc721 (\ucf54\ud2b8\ub77c\/KOTRA)\" class=\"wp-image-14084\" srcset=\"https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/11\/IMG_2381-1024x768.jpeg 1024w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/11\/IMG_2381-300x225.jpeg 300w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/11\/IMG_2381-768x576.jpeg 768w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/11\/IMG_2381-1536x1152.jpeg 1536w, https:\/\/marketingmm.co.kr\/wp-content\/uploads\/2024\/11\/IMG_2381-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\uace0\uac1d\uacbd\ud5d8\uad00\ub9ac\u00a0\uac15\uc758 &#8211; \ucd5c\uc2e0\u00a0\uace0\uac1d\uad00\ub9ac\u00a0\uae30\ubc95\uacfc CDP \uae30\ucd08\uad50\uc721 (\ucf54\ud2b8\ub77c\/KOTRA)<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\uace0\uac1d\uacbd\ud5d8\uad00\ub9ac\u00a0\uac15\uc758 &#8211; \ucd5c\uc2e0\u00a0\uace0\uac1d\uad00\ub9ac\u00a0\uae30\ubc95\uacfc CDP \uae30\ucd08\uad50\uc721 (\ucf54\ud2b8\ub77c\/KOTRA)<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc9c0\ub09c\uc8fc <a href=\"https:\/\/www.kotra.or.kr\/index.do\" target=\"_blank\" rel=\"noopener\">\ucf54\ud2b8\ub77c(KOTRA)<\/a>\uc5d0\uc11c\u00a0\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \uad00\ub828\ud558\uc5ec &lt;\uace0\uac1d\uacbd\ud5d8\uad00\ub9ac \uac15\uc758>\ub97c \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4.<br>\ucd5c\uadfc \ub370\uc774\ud130\uc640 AI \uae30\uc220\uc774 \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \ube60\ub974\uac8c \uc801\uc6a9\ub418\uace0 \uc788\uace0, \ud2b9\ud788\u00a0CRM \ub9c8\ucf00\ud305\u00a0\ubd84\uc57c\uc5d0\uc11c\uc758 \ubcc0\ud654\uac00 \ub450\ub4dc\ub7ec\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br>\ub530\ub77c\uc11c, \uc774\ubc88 \uad50\uc721\uc5d0\uc11c\ub294 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ucd5c\uc2e0 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\uc640 CDP\uc758 \uc2e4\ubb34 \ud65c\uc6a9\ubc95\uc744 \uc911\uc810\uc801\uc73c\ub85c \ub2e4\ub918\uc2b5\ub2c8\ub2e4.<br><br>\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc740 \uc5b4\ub835\uac8c \ub290\uaef4\uc9c8 \uc218 \uc788\uc9c0\ub9cc, \uc0ac\uc2e4 CRM\uc758 \uc9c4\ud654\ub41c \ud615\ud0dc\ub85c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\uc608\uc804\uc5d0\ub294 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud68c\uc0ac \ub0b4\ubd80\uc758 PC\uc5d0 \uc800\uc7a5 \ud588\uc9c0\ub9cc,<br>\uc774\uc81c\ub294\u00a0\ud074\ub77c\uc6b0\ub4dc \uae30\ubc18\u00a0\ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc5b8\uc81c \uc5b4\ub514\uc11c\ub098 \uc811\uadfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\ud2b9\ud788, \uc694\uc998\uc758 CDP\ub294 \uae30\uc874 CRM\uc5d0\uc11c \uc218\uc9d1\ud558\uc9c0 \ubabb\ud588\ub358\u00a0\uace0\uac1d\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\uc5b4 \ucc28\ubcc4\ud654\ub429\ub2c8\ub2e4.<br><br>\uc774\uc804\uc758 CRM \uc2dc\uc2a4\ud15c\uc740 \uc8fc\ub85c \uace0\uac1d\uc758 \uc774\ub984, \uc5f0\ub77d\ucc98\uc640 \uac19\uc740 \uae30\ubcf8 \uc815\ubcf4\ub9cc\uc744 \ub2e4\ub918\ub2e4\uba74,<br>CDP\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c\uc758 \ud589\ub3d9 \ud328\ud134, \ud074\ub9ad \uc774\ub825 \ub4f1\uc744 \ubd84\uc11d\ud574 \ub354 \uc815\uad50\ud55c\u00a0\uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<br>\uad50\uc721\uc5d0\uc11c\ub294 \uc774\ub7f0 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \uc608\uce21\ud558\uace0, \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305\uc744 \uc124\uacc4\ud558\ub294 \ubc29\ubc95\uc744 \uc0c1\uc138\ud788 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.<br><br>\ub610\ud55c, Microsoft Clarity\uc640 \uac19\uc740 \ubd84\uc11d \ud234\uc744 \uc0ac\uc6a9\ud558\uba74 \uace0\uac1d\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc27d\uac8c \uc2dc\uac01\ud654\ud560 \uc218 \uc788\uace0,<br>\uc774\ub97c \ud1b5\ud574 \ud2b9\uc815 \uace0\uac1d\uc758 \ub2c8\uc988\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub294\ub370\uc694.<br>\uba87\uac00\uc9c0 \uc2dc\uc5f0\uc744 \ud1b5\ud558\uc5ec &#8216;\ub370\uc774\ud130 \ub9c8\ucf00\ud305&#8217;\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uad00\uc810\uc744 \uc18c\uac1c\ud558\uc600\uc2b5\ub2c8\ub2e4.<br>\uc774\ub97c \ud65c\uc6a9\ud558\uba74, \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud574 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud06c\uac8c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br><br>\uc774\ubc88 \uac15\uc758\ub294 \uc774\ub860\uc801\uc778 \uc124\uba85\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\uc81c \uc0ac\ub840\uc640 \uc2e4\ubb34\uc5d0\uc11c \ubc14\ub85c \uc801\uc6a9\ud560 \uc218 \uc788\ub294 \ud301\uc744 \uc81c\uacf5\ud558\uc5ec,<br>\uc218\uac15\uc0dd\ub4e4\uc758 \ub9cc\uc871\ub3c4\uac00 \ub192\uc558\uc2b5\ub2c8\ub2e4.<br><br><strong>&lt;\ud568\uaed8 \ucc38\uace0\ud558\uba74 \uc88b\uc740 \uac15\uc758><\/strong><br><a href=\"https:\/\/marketingmm.co.kr\/blog\/%ea%b3%b5%ec%97%b0%ec%98%88%ec%88%a0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ea%b4%80%eb%a6%ac%ea%b5%90%ec%9c%a1\/\">\uacf5\uc5f0\uc608\uc220 \ub370\uc774\ud130 \uad00\ub9ac\uad50\uc721 (\uc608\uc220\uacbd\uc601\uc9c0\uc6d0\uc13c\ud130)<\/a><br><a href=\"https:\/\/marketingmm.co.kr\/blog\/%ec%bd%94%ed%8a%b8%eb%9d%bc-%ea%b5%90%ec%9c%a1-%ec%b6%a9%eb%b6%81-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ed%81%b4%eb%9f%bd\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ucf54\ud2b8\ub77c(KOTRA)\u00a0\ucda9\ubd81 \ube44\uc988\ub2c8\uc2a4 \ud074\ub7fd \ub9c8\ucf00\ud305 \uac15\uc758<\/a><br><a href=\"https:\/\/marketingmm.co.kr\/blog\/%eb%b9%85%eb%8d%b0%ec%9d%b4%ed%84%b0-%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b5%90%ec%9c%a1\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ud55c\uad6d\uc0b0\uc5c5\uc9c0\ub2a5\ud654\ud611\ud68c \u20182023 \uc131\ub0a8\uc2dc \ub514\uc9c0\ud138\uc804\ud658 \uc544\uce74\ub370\ubbf8\u2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uace0\uac1d\uacbd\ud5d8\uad00\ub9ac\u00a0\uac15\uc758 &#8211; \ucd5c\uc2e0\u00a0\uace0\uac1d\uad00\ub9ac\u00a0\uae30\ubc95\uacfc CDP \uae30\ucd08\uad50\uc721 (\ucf54\ud2b8\ub77c\/KOTRA) \uc9c0\ub09c\uc8fc \ucf54\ud2b8\ub77c(KOTRA)\uc5d0\uc11c\u00a0\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP) \uad00\ub828\ud558\uc5ec &lt;\uace0\uac1d\uacbd\ud5d8\uad00\ub9ac \uac15\uc758>\ub97c \uc9c4\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4.\ucd5c\uadfc \ub370\uc774\ud130\uc640 AI \uae30\uc220\uc774 \uc0b0\uc5c5 \uc804\ubc18\uc5d0 \ube60\ub974\uac8c \uc801\uc6a9\ub418\uace0 \uc788\uace0, \ud2b9\ud788\u00a0CRM \ub9c8\ucf00\ud305\u00a0\ubd84\uc57c\uc5d0\uc11c\uc758 \ubcc0\ud654\uac00 \ub450\ub4dc\ub7ec\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.\ub530\ub77c\uc11c, \uc774\ubc88 \uad50\uc721\uc5d0\uc11c\ub294 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ucd5c\uc2e0 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc\uc640 CDP\uc758 \uc2e4\ubb34 \ud65c\uc6a9\ubc95\uc744 \uc911\uc810\uc801\uc73c\ub85c \ub2e4\ub918\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uc740 \uc5b4\ub835\uac8c \ub290\uaef4\uc9c8 \uc218 \uc788\uc9c0\ub9cc, \uc0ac\uc2e4 CRM\uc758 \uc9c4\ud654\ub41c \ud615\ud0dc\ub85c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\uc608\uc804\uc5d0\ub294 \uace0\uac1d [&hellip;]<\/p>\n","protected":false},"author":459,"featured_media":14084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","rank_math_lock_modified_date":false,"footnotes":""},"categories":[1,97],"tags":[],"class_list":["post-14083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-marketing-lessons"],"_links":{"self":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts\/14083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/users\/459"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/comments?post=14083"}],"version-history":[{"count":4,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts\/14083\/revisions"}],"predecessor-version":[{"id":14088,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/posts\/14083\/revisions\/14088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/media\/14084"}],"wp:attachment":[{"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/media?parent=14083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/categories?post=14083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingmm.co.kr\/wp-json\/wp\/v2\/tags?post=14083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}