B2B Export Marketing Training for Discovering Overseas Buyers (KOTRA/kotra)

Recently, there was a marketing lecture for Kotra (Korea Trade-Investment Promotion Agency) member companies.
It was a lecture on overseas B2B marketing utilizing digital marketing, and the response was excellent, reflecting the extensive preparation.

In fact, B2B overseas marketing is highly challenging. Contact is difficult due to physical distance, and the market is also very vast.

When it comes to overseas marketing, market analysis seems to be the most challenging aspect.

Even when commissioning research or consulting firms, the resulting data often leaves something to be desired.

However, in this day and age, all information is publicly available online. Even if you only know a few tools for market sensing,

market analysis becomes quite easy. However, due to the information asymmetry of online marketing tools, this information has not yet fully reached SMEs,

it seems.

And that's not all. In today's global era, all information is available with a simple Google search.

All you need to do is brand and run ads so that your customers and overseas buyers who will purchase your items can find you on Google.

Because these methods are not well known, many SME representatives, when thinking of overseas marketing, tend to consider expensive media publicity or overseas cable TV, such as

media advertising.

I am not trying to discuss the efficiency of such media.

However, one thing is that once the mentioned media campaigns are executed, they cannot be reversed.

Even if you realize after some time that the advertisement you ran was ineffective, the already executed advertisement cannot be reversed.

However, it's different if you conduct online marketing.

Even if you run an ad, you can adjust it according to the situation, and even when you determine that it's not yielding any results,

you can stop the ad. By utilizing online media in this way, you can respond very flexibly,

and even take the lead in media operations. However, it seems these methods are particularly unknown in overseas marketing, especially in the B2B sector.

Are you asking if you can achieve results through online overseas B2B marketing? Yes, it's possible.

We have worked on many clients' projects, and those who learned the methods through our marketing education are actually achieving results in practice.