CRM Marketing Lecture Case Study – how Does Data Marketing Work? (Daou Technology)
I recently lectured at an internal seminar for the IT company “Daou Technology”. Established in 1986, Daou Technology is an IT service specialist company that conducts various B2B businesses.This time, I lectured at Daou Technology’s internal seminar on the topic of “CRM Marketing Applicable to B2B Business”.The attendees included not only marketers but also various […]
B2b Marketing Lecture Review (Training for LG Uplus Agencies)
Preparing for the B2B marketing training for LG Uplus agencies… This time, I had the opportunity to conduct B2B marketing training for agencies (channel partners) at LG Uplus’s Magok headquarters.This training targeted a relatively broad audience, covering everything from internet, IPTV, phone, supplementary phone, and IDC services to enterprise solutions like groupware and ERP.Since it […]
B2B Export Marketing Training for Discovering Overseas Buyers (KOTRA/kotra)
There are companies that have consistently maintained their overseas sales operations even during the COVID-19 pandemic. Recently, there was a marketing lecture for Kotra (Korea Trade-Investment Promotion Agency) member companies.It was a lecture on overseas B2B marketing utilizing digital marketing, and the response was excellent, reflecting the extensive preparation.In fact, B2B overseas marketing is highly […]
Data Analytics Marketing Lecture (Daegu Content Korea Lab)
This time, I attended the “Content Startup Package Program” at Content Korea Lab in Daegu as a marketing instructor. The lecture took place in a classroom on the 9th floor of the Daegu Contents Center. The building facilities were excellent, and the lecture hall was in great condition, allowing me to focus […]
