Digital Marketing Lecture (Gyeongbuk Tourism Enterprise Support Center)
Introducing a Search-Based Marketing Lecture Essential for Business Owners. I conducted a digital marketing lecture for tourism business owners at the Gyeongbuk Tourism Enterprise Support Center in Gyeongju.Search-based advertising is an essential lecture for business owners.Even if you only utilize local keywords well, you can achieve great results, but the reality is that fewer people […]
Google SEO Lecture Review (for B2b Marketers)
Google’s Search Share is 35%. It’s Time for Google SEO. These days, Google SEO is gaining immense popularity everywhere.In the past, there was a tendency to focus more on Naver due to the perception that Google was ineffective, but that’s literally an old story now.Just 10 years ago, Google’s domestic search engine market share was […]
Online Marketing Lecture (Sejong Center for Creative Economy Innovation – 2023 Hope Return Package)
Introducing an Online Marketing Lecture for New Business Owners. I recently participated as a marketing instructor in the 2023 Hope Return Package program at the Sejong Center for Creative Economy Innovation.I provided a variety of information to help those who are unsure how to start marketing or who want to assess whether their current marketing […]
YouTube Training for Beginners (Jungbu Women’s Development Center)
Why Beginners Fail at YouTube Marketing… Although I don’t have a large number of subscribers, I’ve been consistently doing YouTube marketing.However, I’ve tried YouTube twice and failed. Looking back, I think I tried to execute YouTube marketing too perfectly.I spent hours creating subtitles for YouTube videos that had just started and had no viewers,Ultimately, I […]
2023 New Curriculum B2b Marketing Training (Konkuk University GTEP Project Group)
The trend in B2B marketing training is changing in 2023. I had an insight after attending a marketing training session for KOTRA member companies. At that time, I explained the tools I use for B2B marketing, and the response was surprisingly positive.I realized that in the domestic B2B market, with the exception of some large […]
Zero-Capital Startup Lecture: Everything about Online Business in 2023
How far have you gone with online startups? [Image Source] Gyeonggi Women’s Startup Platform “Kkummaru” Lecture Review The “Zero-Capital Startup Lecture” covers the entire journey from starting with a Naver blog to becoming a marketing instructor. Looking back at the time it took from starting with a Naver blog to becoming an active marketing instructor, […]
Empowering through Creator Marketing Education (Gangwon Special Self-Governing Province)
2023 Gangwon Special Self-Governing Province Marketing Education for “Influencers” We recently conducted creator marketing education in Gangwon Special Self-Governing Province.When a brand or specific organization conducts influencer marketing, the marketing performance varies significantly depending on the campaign manager’s capabilities.A prime example is creator marketing education. As an influencer myself, and having also experienced being a […]
Blog Marketing Lecture for B2b Salespeople (IT Sales Group)
[Photo Source] IT Sales Group “Blog Marketing Lecture for B2B Salespeople” The Era Where Salespeople Need Digital Selling Capabilities The culture of B2B sales organizations in Korea has changed significantly since the COVID-19 pandemic.It’s rare to find companies with large accumulated customer databases like before, and often the collected customer information (LEADs) is of low […]
International Marketing Consulting, Online Strategies for Buyer Discovery
How is “international marketing” progressing in Korea? Korea’s international marketing market seems to underutilize “digital marketing”.Nevertheless, established companies use tools like “LinkedIn” or “Sales Navigator” within LinkedIn to contact buyers.However, most companies rarely use the tools mentioned above, often relying solely on international associations or personal networks. For B2B businesses, there are various procedures until […]
CRM Marketing Lecture Case Study – how Does Data Marketing Work? (Daou Technology)
I recently lectured at an internal seminar for the IT company “Daou Technology”. Established in 1986, Daou Technology is an IT service specialist company that conducts various B2B businesses.This time, I lectured at Daou Technology’s internal seminar on the topic of “CRM Marketing Applicable to B2B Business”.The attendees included not only marketers but also various […]
