Blog Marketing Lecture for B2b Salespeople (IT Sales Group)
[Photo Source] IT Sales Group “Blog Marketing Lecture for B2B Salespeople” The Era Where Salespeople Need Digital Selling Capabilities The culture of B2B sales organizations in Korea has changed significantly since the COVID-19 pandemic.It’s rare to find companies with large accumulated customer databases like before, and often the collected customer information (LEADs) is of low […]
International Marketing Consulting, Online Strategies for Buyer Discovery
How is “international marketing” progressing in Korea? Korea’s international marketing market seems to underutilize “digital marketing”.Nevertheless, established companies use tools like “LinkedIn” or “Sales Navigator” within LinkedIn to contact buyers.However, most companies rarely use the tools mentioned above, often relying solely on international associations or personal networks. For B2B businesses, there are various procedures until […]
CRM Marketing Lecture Case Study – how Does Data Marketing Work? (Daou Technology)
I recently lectured at an internal seminar for the IT company “Daou Technology”. Established in 1986, Daou Technology is an IT service specialist company that conducts various B2B businesses.This time, I lectured at Daou Technology’s internal seminar on the topic of “CRM Marketing Applicable to B2B Business”.The attendees included not only marketers but also various […]
B2b Marketing Lecture Review (Training for LG Uplus Agencies)
Preparing for the B2B marketing training for LG Uplus agencies… This time, I had the opportunity to conduct B2B marketing training for agencies (channel partners) at LG Uplus’s Magok headquarters.This training targeted a relatively broad audience, covering everything from internet, IPTV, phone, supplementary phone, and IDC services to enterprise solutions like groupware and ERP.Since it […]
B2B Export Marketing Training for Discovering Overseas Buyers (KOTRA/kotra)
There are companies that have consistently maintained their overseas sales operations even during the COVID-19 pandemic. Recently, there was a marketing lecture for Kotra (Korea Trade-Investment Promotion Agency) member companies.It was a lecture on overseas B2B marketing utilizing digital marketing, and the response was excellent, reflecting the extensive preparation.In fact, B2B overseas marketing is highly […]
Data Analytics Marketing Lecture (Daegu Content Korea Lab)
This time, I attended the “Content Startup Package Program” at Content Korea Lab in Daegu as a marketing instructor. The lecture took place in a classroom on the 9th floor of the Daegu Contents Center. The building facilities were excellent, and the lecture hall was in great condition, allowing me to focus […]
