[Photo Source] IT Sales Group “Blog Marketing Lecture for B2B Salespeople”
The Era Where Salespeople Need Digital Selling Capabilities
The culture of B2B sales organizations in Korea has changed significantly since the COVID-19 pandemic.
It's rare to find companies with large accumulated customer databases like before, and often the collected customer information (LEADs) is of low quality.
This has made it impossible to simply rely on and wait for the company's marketing capabilities.
Furthermore, looking at the various “salesperson” job postings these days,
digital data analysis skills are often highly valued, making it difficult for salespeople to survive by only being good at “sales” and “communication”.
In fact, many high-performing salespeople create and operate their own marketing channels, such as YouTube.
Considering the initial difficulty and cost-effectiveness, I believe “Naver Blog” is also worth trying.
There was a demand for blog marketing within the group I'm part of, so I decided to conduct this lecture.
Before understanding Naver Blog, you need to understand the ecosystem of Search Engine Optimization (SEO).
For B2B businesses, Naver Blog is important, but Google search is also very crucial.
In technology-intensive fields or high-technology areas requiring advanced technical skills, Google often yields better results.
So, why start with Naver? Because Naver search accounts for over 50% of the domestic market, making it the fundamental platform.
Also, for those just starting in marketing, understanding the Google SEO ecosystem and technical SEO is simply too difficult.
In the initial stages, significant results can be achieved with Naver Blog alone.
However, B2B businesses need to understand business scalability, so an understanding of SEO is essential before a Naver Blog marketing lecture.
[Photo Description] Overall understanding of the global SEO market
Understanding the constantly changing flow of Naver Blog search algorithms.
Naver's search algorithm is continuously evolving, even at this very moment.
However, there are articles that Naver's search algorithm “likes” and “dislikes”. Understanding the difference between these articles makes it easier.
Also, many people don't know which type of blog to start with when they first begin a Naver Blog, and we provided education on all these aspects.
While algorithms are important, the most crucial factor for Naver Blog is dwell time.
Generally, properly managed blogs all show dwell times of 4 minutes or more.
While it may not be possible to secure a high dwell time from the start, for those just beginning a blog, the most important thing is to achieve a dwell time higher than the overall Naver Blog average,
which is 2 minutes and 30 seconds. From experience, a dwell time of around 2 minutes and 30 seconds is a figure that can be sufficiently achieved with a few key training sessions and
the efforts of those operating the blog.
Why am I confident in Naver “blog training”?
While I now have considerable expertise in “Google SEO” as well as Naver Blog,
Naver Blog was the very first area I ventured into when I started marketing.
I've been operating a blog for over 10 years and still maintain a ranking within the top 0.5%.
Occasionally, there are cases where blog marketing lectures are given, but the lecturer doesn't operate their own blog.
The easiest and most accurate way to assess a blog instructor's competence is to examine the blog they operate.
The blog I operate has been running for over 10 years without experiencing the chronic issue of “low-quality blog” status on Naver.
For Naver blogs, achieving top rankings is important, but it's also crucial to operate stably without becoming a low-quality blog.
Especially unlike personal blogs, corporate blogs are another asset of the company.
If you need blog marketing training, please contact Marummo Research Institute.
[Photo Description] “Marummo Research Institute's” Naver Blog, ranked within the top 1% of blog charts
Introducing the Blog Marketing Curriculum.
[Part 1] Theory and Overview of Blogs
1. Trends in Online Marketing2. Blog Marketing Theory3. Why Naver Brand Blog?4. Which Naver Blog account should you start with? 5. Explaining Blog Operation Goals and Objectives6. Examples of Properly Operated Blogs7. If you've decided to start a blog, start the easiest way!8. Understanding Mobile and IP (VPN Bypass)9. C-RANK Algorithm, DIA Algorithm10. Blog Keyword Strategy (Understanding C-Rank Keywords)11. Utilizing M-Jarvis, Big Kinds, and Black Kiwi12. Understanding Main Keywords and Detailed Keywords13. Precautions when setting blog titles14. How to discover and expand detailed keywords.15. What not to do when operating a blog16. Method for selecting effective keywords17. What to say?
[Part 2] Practical Blog Operation
1. Webpages good for reference when operating a blog2. Finding free images on Naver Blog3. Content creation guide by type4. Creating card news with MangoBoard5. Creating thumbnails6. Utilizing Smart Editor “ONE”7. Planning series content8. Adding links to increase views and dwell time9. Blog Design10. Setting up a website-style blog11. Category and post management12. Top ranking case analysis13. Blog operation, practical tips14. Creator Advisor for analyzing blog data15. What if my website isn't searchable on Naver?16. Diagnosing my website, registering my website with Webmaster Tools17. Utilizing my blog statistics (traffic analysis)
