Table of Contents
The Trend of Marketing for Discovering Overseas Buyers is Changing
The trend of overseas marketing is changing significantly due to COVID-19. Although it was a period when exports were blocked and economic stagnation continued due to COVID-19, companies utilizing digital marketing during this difficult time consistently grew their businesses. Earlier this year, I conducted various marketing strategies during the COVID-19 period, including B2B marketing training at KOTRA, and many member companies showed interest and resonated with the strategies I presented. Thus, the era has arrived where digital marketing must be utilized as a necessity even in the realm of overseas B2B marketing.
What is the most Realistic and Reasonable Way to Conduct Overseas Marketing?
However, discovering overseas buyers is not the only way to conduct overseas marketing.
If your company has the capacity to invest in human resources and capital, you could establish an overseas branch, or utilize global media like Amazon for direct overseas sales. Another option is to build a delivery agency system in several key overseas locations to facilitate international shipping.
However, other methods can be somewhat burdensome when sales are not guaranteed. Therefore, many small and medium-sized enterprises in Korea are utilizing the strategy of contacting overseas buyers for export.
| No. | Method | Pros | Cons | Remarks |
| 1 | Establish overseas branch | Easy management and control | Requires significant time and cost | High cost |
| 2 | Direct overseas sales | High margin | Barriers to shipping and taxes | High difficulty (varies by item) |
| 3 | Discovering overseas buyers | Fastest and most efficient market entry possible | High dependence on overseas partners | Reasonable |
What is the most Important Aspect when Attempting Overseas Marketing?
When conducting overseas marketing, it’s crucial to understand the image below. Typically, overseas marketing tends to focus on outbound media such as “LinkedIn Sales Navigator” or “email marketing”. Both methods are excellent, but the most important thing is to create a webpage that overseas customers can see, and then perform Google SEO with keywords that customers are likely to search for. When this step is solidly established, the performance of LinkedIn and email marketing can be enhanced.
And in fact, Google SEO is not only necessary for overseas marketing.
If you’re doing an online business in the future, Google SEO will be a necessity, not an option. While the overseas market is larger, the same applies to the domestic market. In fact, I met many B2B marketing managers at a Google SEO lecture I recently conducted.
Introducing this Lecture’s Curriculum.
1. Overview
2023 Overseas Marketing Trends
Challenges for Overseas B2B Marketing Managers
3 Realistic Ways to Conduct Overseas Marketing
2. Information Gathering Strategy for Overseas Marketing
Understanding the market through monitoring
Understanding monitoring tools
Monitoring tools to grasp competitor trends at a glance
3. Ways to Improve Email Marketing Performance
What is the key to increasing the efficiency of email marketing (Cold email)?
Why use monitoring tools widely used globally?
4. Overseas Marketing Using LinkedIn
Situations where LinkedIn marketing should and should not be used
LinkedIn ad practice
LinkedIn Sales Navigator practice
5. Inbound Inquiries Through Your Website
Understanding the marketing funnel
What is the performance of inbound marketing?
Customer data utilization know-how to increase sales win rates
Know-how to conduct overseas marketing with the lowest budget
6. Overseas Marketing Strategy Using Google Ads
Practical application of Google search-based advertising
Practical application of Google YouTube-based advertising
