Korea MICE Association – Performance Marketing Training Program (2024)
We successfully completed the performance marketing training program for professionals held at the “Korea MICE Association”.
This lecture covered everything from the latest marketing trends to practical strategies,
and was structured with practical content that marketing professionals could immediately apply, receiving great feedback on-site.
[Lecture 1] 2024 Marketing Trends and Effective Funnel Marketing Strategies
The first lecture covered notable marketing trends and funnel marketing strategies for 2024.
Specifically, we explained in detail, through practical examples, marketing funnels and automation strategies that can maximize customer acquisition.
It also included an analysis of key funnels that practitioners must know, such as lead magnet funnels, reverse squeeze funnels, and webinar funnels,
which garnered significant interest from participants.
Finally, through practical tips and case studies for successful funnel marketing,
we provided time for participants to apply these to their actual businesses.
[Lecture 2] Successful Blog Marketing Strategies through Naver SEO
The second lecture delved deeply into blog marketing strategies, focusing on Naver SEO.
Starting with major changes and response methods for Naver’s search algorithm in 2024,
we discussed essential keyword research strategies for blog operation and forbidden words that hinder traffic growth.
In particular, we explained what to check when setting up new blog accounts and how to avoid common mistakes made in practice,
providing valuable information to many participants.
[Lecture 3] Effective Google SEO for Digital Marketing
The third lecture covered various topics to help participants gain a comprehensive understanding of Google SEO.
We explained in detail top-ranking strategies to respond to changes in Google’s algorithm in 2024, domain selection guides,
and key points of content SEO.
In addition, we lectured on backlink strategies and technical SEO improvements with practical examples,
providing practical guidance for participants to enhance their marketing performance on Google.
[Lecture 4] Google Ads Strategies for Practical Application
The final lecture introduced various Google Ads strategies.
It covered core strategies for Google Search Ads, as well as various ad formats such as banner ads, remarketing, and YouTube ads,
sharing tips on how to re-engage churned customers and maximize conversion rates.
Furthermore, through targeting enhancement know-how like Discovery Ads and location-based ads,
we provided practical strategies that practitioners can immediately apply in the field.
This program was a valuable opportunity for participants to learn about the latest marketing trends and practical strategies,
and apply them to their actual businesses.
We will continue to provide even more enriching content to help marketing professionals achieve successful results.
<Related Articles>
MICE Association Performance Marketing Training
Korea MICE Association Seoul-type Digital MICE Program Marketing Training
