Why is Overseas B2b Marketing Training Necessary?
These days, it seems most companies are facing difficulties since the COVID-19 pandemic. Furthermore, with the sluggish domestic economy, many are seeking new breakthroughs in overseas markets.
However, the overseas market is not an easy one. Even when meeting with buyers, direct contract agreements are becoming less common than before.
Moreover, as buyers are increasingly utilizing online platforms, they often research companies online even while having offline meetings.
In other words, the effectiveness of traditional relationship-based B2B sales is significantly decreasing compared to before.
Not every company necessarily struggled during the COVID-19 period. Companies that had built online-based marketing infrastructure early on were able to continue growing even during the COVID-19 period.
And now, although COVID-19 has ended, overseas buyers have experienced the efficiency and convenience of online platforms, and are therefore focusing even more on online activities than before.
In this article, we will introduce a training case study conducted by Gyeonggi FTA Business Promotion Center.
Overseas B2b Marketing Training for Beginners
Those who took this training ranged from prospective entrepreneurs to small and medium-sized enterprise (SME) representatives, but they had something in common.
Namely, most of them were new to global B2B marketing. Therefore, along with a general theory of global marketing, we also introduced marketing tools that can be immediately put into practice.
However, overseas marketing has physical barriers such as distance and time differences. Of course, these barriers are not unique to our company, but apply equally to competitors, so the conditions are the same for everyone.
Nevertheless, due to sales activities or cultural differences, it is true that it is not as easy as domestic marketing.
However, digital overseas B2B marketing does not incur significant costs compared to participating in overseas exhibitions or seminars,
so it can be seen as a strategy worth pursuing modestly, tailored to the current situation. If you need B2B overseas marketing training, please contact Marmoro Research Institute.
