Why Did the Doctor Request Hospital SEO Consulting?

Recently, Interest in Hospital SEO is Growing beyond Naver Blog Marketing.

Nowadays, inquiries for hospital SEO consulting are increasing even in medical fields like hospitals and Korean medicine clinics.
The director I consulted with this time had a very high understanding of marketing, allowing us to have extensive discussions.
What was the reason for their interest in Google SEO? They mentioned that Naver blog’s performance has decreased compared to before, so they wanted to discover new marketing channels.

While Naver blog marketing is not entirely ineffective yet, they felt that its advertising efficiency was declining compared to the time invested, due to fierce competition and frequent changes in search algorithms.
Furthermore, since there are still no other medical institutions like hospitals or Korean medicine clinics showing interest in Google SEO, they believed it was the opportune moment to seriously embark on it.

Since they already had an understanding of Google SEO even before requesting the consulting, we were able to have in-depth discussions from the very beginning of the consultation.
While the competitive environment is crucial in all marketing, Google SEO, though time-consuming, can be considered true “organic marketing” because once optimized, its results are long-lasting.
Furthermore, with Naver blogs, users are directed to the blog and then must navigate to the homepage, which can lead to customer churn. However, what if Google search exposure optimization is achieved? Because users are directed directly from Google to the homepage, it can lead to high conversion rates.

And that’s not all. With Google search being built into Android smartphones, Google search traffic has been significantly increasing recently. While younger generations are free to use all search engines like Naver and Google, some seniors who are less familiar with smartphones find the built-in Google search function more convenient than Naver search.

In other words, just as many in the Southeast Asian market bypassed PCs and embraced smartphone culture, some domestic seniors, despite being less adept with PCs, actively utilize the “Google search” function pre-installed on their Android smartphones. Therefore, Google SEO can be an effective marketing tool to generate new customers.

What else should be Considered in Hospital SEO?

There’s one more aspect to consider when implementing Google SEO for hospitals.
Under domestic law, medical advertisements must receive approval from the Medical Advertising Review Committee.
Specifically, since most patient reviews are accessible only after logging in, a separate SEO strategy must be developed by understanding the nature of each content.

However, in Korea, there are more individuals operating in the shadows than legitimate SEO consultants, which often makes it challenging to select a reliable company in the medical field, where “trust” and “stability” are paramount. Marmoro Research Institute, however, can provide stable consulting based on its extensive experience in consulting for corporations and institutions.

Introducing the Curriculum of the Google SEO Consulting We Conducted this Time.

The director who requested consulting this time happened to be in a situation where they were about to seriously attempt Google SEO after a website revamp, so we proceeded with the consulting using the initial setup package curriculum.
Therefore, we analyzed not only domain and hosting selection but also the pros and cons of each platform, enabling them to make the most efficient choices moving forward. Please refer to the details below for the curriculum that was conducted.