Why Did a Large Corporation Request an Email Marketing Lecture?
Samyang Group is a major South Korean conglomerate with diverse B2B businesses, including chemicals, food, pharmaceuticals/bio, packaging, and IT. The reason this large corporation requested an email marketing lecture is because we can deliver email marketing lectures that leverage “big data”. In reality, email marketing is not an outdated marketing method. Even in the general consumer goods sector, “newsletters” are being re-evaluated as a communication channel with new customers, and email marketing is a common topic in B2B marketing education abroad, not just in Korea. The reason email marketing is gaining attention again is because it continues to yield excellent results.
According to the 2022 B2B Marketing Trends Report published by the Content Marketing Institute, email marketing is classified as the most influential channel after webpages and blogs. Therefore, email marketing continues to show high marketing efficiency in the B2B sector.
Non-face-to-face Email Marketing Lecture
This training was conducted remotely, and thanks to the detailed feedback from the training manager, who meticulously shared updates from the field, we were able to proceed with the training smoothly.
Before the training, they meticulously sent us updates on the on-site situation via KakaoTalk, and we received real-time feedback on the on-site reactions, which allowed us to deliver a quite dynamic lecture.
Attached are photos from the site sent by the training manager before the lecture began. And I would like to express my gratitude to the manager who meticulously provided lecture feedback despite their busy schedule.
Here is the Curriculum for the Email Marketing Lecture that Was Recently Conducted.
1. Overview
2. Step-by-step Evolution Strategy for Email Marketing
3. Email Marketing Strategies Used by Successful B2B Companies
– Introductory Stage (Direct Mail)
– How to Increase the Success Rate of Email Marketing
– Utilizing Personal Branding and Product Branding
– Utilizing Global Email Marketing Tools
4. Evolution Stage (Newsletter Marketing)
– What kind of newsletters can sales representatives send?
– What software can be used to send newsletters?
5. Advanced Stage (Marketing Funnel Design)
– What is a Marketing Funnel?
– Where should the core of funnel marketing be found?
