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The Era when Salespeople Must Market Themselves through Blog Marketing Training
As we enter an era of infinite competition, salespeople today must also market themselves.
This is because it’s difficult to achieve high income solely with leads provided by the company.
In fact, there has been a steady demand for blog marketing lectures for salespeople, and paradoxically, in difficult economic times like these, the need for marketing is even higher.
There are many ways for salespeople to market themselves.
Those with excellent speaking skills and personal flair can easily start YouTube through YouTube marketing training,
and if customers are young people in their 20s and 30s, there are also ways to utilize personal social media like Instagram.
However, media like YouTube or Instagram require a high level of sensibility, making the barrier to entry quite high.
Also, due to the nature of the work, which requires constantly dealing with customers externally, it’s difficult to invest a lot of time in long-term content planning and editing.
For these reasons, I have always emphasized search-based marketing, such as blogging, in various digital marketing lectures for business owners.
How Long Does it Take to See Results from Blog Marketing?
The image above shows the blog grade when checked on Ndev, a tool widely used unofficially in the industry to check Naver blog scores.
In reality, all blogs start as general blogs, and some search exposure occurs only when they reach about stage 4-5 of semi-optimized blogs.
However, it has become much more difficult to grow a Naver blog compared to before, so nowadays, it takes at least 3-6 months to reach stage 4-5 of a semi-optimized blog.
Even if you start a blog thinking you’ll see results quickly, that’s not actually the case because it takes a certain amount of physical time for the blog to become optimized.
However, a high barrier to entry in business can, in some ways, be an opportunity to widen the gap with competitors.
Therefore, even if it requires a lot of effort initially, once it reaches a certain level, the charm of blog marketing is that it eventually yields results automatically.
Thus, after a blog has grown to a certain extent, it requires less effort than at the beginning, so salespeople can sufficiently combine sales and marketing.
Can Anyone Achieve Results by Taking Blog Marketing Training?
While it’s often said that anyone can achieve results through blog marketing training, in reality, that’s not the case when conducting the training.
In fact, blog marketing training has a very low success rate compared to other types of training.
This is because it requires consistent investment of time and effort for over 3 months for a blog to grow.
However, business owners and salespeople can reduce the time it takes to achieve results through blog marketing training.
In fact, when operating multiple blogs, you realize that initial blog setup is very important.
This is because how you set up and establish routines initially can reduce the blog’s growth speed by more than half.
Therefore, if you have a strong need for blog marketing, I believe it is efficient to start with blog marketing training.
This training will be conducted with the team leaders active in the Peoplelife Gyeongin Sales Division,
and as it is a training that the CEO is also interested in, we plan to regularly provide practical know-how to salespeople.
