How is “international marketing” progressing in Korea?
Korea's international marketing market seems to underutilize “digital marketing”.
Nevertheless, established companies use tools like “LinkedIn” or “Sales Navigator” within LinkedIn to contact buyers.
However, most companies rarely use the tools mentioned above, often relying solely on international associations or personal networks.
For B2B businesses, there are various procedures until the final contract, and multiple stakeholders are involved, soWhile it's important to build relationships with decision-makers or those who influence decisions related to transactions, one cannot always rely solely on relationships.
In fact, when talking to many international sales representatives, the most difficult part of international business is,
while personal networks accumulate over time in domestic sales, in the case of overseas, it's difficult to build networks and maintain relationships.
In other words, until now, international sales representatives have relied solely on their personal abilities to pioneer overseas markets.However, if you build a “marketing system” through online marketing, the situation is different.
You can conduct marketing activities without national barriers using digital tools, and if you utilize inbound marketing,
you can create a system where buyers contact you on their own, even without contacting them first.
However, even in today's digital age, the adoption of “digital marketing” is particularly slow in the field of international marketing,
and new methods are rarely used beyond traditional relationship-based “cable” or “print advertising”, or association-based “email marketing”.
while personal networks accumulate over time in domestic sales, in the case of overseas, it's difficult to build networks and maintain relationships.
You can conduct marketing activities without national barriers using digital tools, and if you utilize inbound marketing,
you can create a system where buyers contact you on their own, even without contacting them first.
and new methods are rarely used beyond traditional relationship-based “cable” or “print advertising”, or association-based “email marketing”.
What content was covered in the recent 1:1 session?
The 1:1 consulting session conducted this time with a representative working at a well-known domestic trading company followed the curriculum below.Regarding LinkedIn “Sales Navigator” or “advertising”, there seem to be many training programs available on the market.However, the method newly updated in this curriculum for mass acquiring emails of international B2B contacts without legal issues received a very positive response.
Typically, when international sales representatives send outbound “cold emails”, they are said to send about 20-30 emails per day.However, if you utilize just a few software tools introduced in this curriculum, you can acquire the emails of many buyers at once. In terms of both time and results, this is considered a very groundbreaking method.
1. Overview2. LinkedIn Sales Navigator3. How to Mass Acquire Emails of International B2B Contacts4. Utilizing LinkedIn Ads5. Utilizing Global Search Ads “Google Ads”
[Source] Marketing Roadmap Using “LinkedIn Ads” and “Sales Navigator”
In addition, the inadequate “market research” area when starting international marketing
If I were to pick other areas that were also inadequate when doing international marketing, I would say it's market sensing and market research. There is a lot of information available on international marketing, and you can handle these data yourself to some extent by properly utilizing a few tools.
Of course, the area of international market research also inevitably has its expert domain.
However, if basic market research for overseas markets has not been done, it takes a very long time to set a direction. In other words, an inefficient situation arises where a lot of cost and time must be invested even for setting basic directions and concepts.
This inefficiency can be easily addressed in practice even if you are only taught how to use a few “digital tools”.It is much more reasonable in terms of cost and time to handle simple things internally and consult external experts for areas where you lack expertise.
This inefficiency can be easily addressed in practice even if you are only taught how to use a few “digital tools”.
[Source] International Marketing 1:1 Consulting Session Review
A practical, condensed lecture
This consulting session was conducted in a practical, condensed format, covering only essential content.Therefore, even though the participant was past middle age, they personally left a positive review of the lecture via text message.Also, we specifically explained what plan to use when utilizing LinkedIn and various digital media.We've formed a good connection with this participant, and it seems we will continue to interact in the future.
If you need training or consulting for “international B2B marketing” or “marketing for international buyer discovery”, please contact us.
You can experience new marketing strategies using digital marketing tools.
[Related Article] B2B Export Marketing Training for International Buyer Discovery (KOTRA)
