Overseas Marketing Can also be Conducted through Digital Marketing.
Most manufacturing companies in Korea are, in fact, barren lands for overseas marketing.
Companies with sufficient financial or human resources are preparing for overseas expansion by establishing overseas branches or utilizing Amazon FBA (Fulfillment By Amazon), but these are special cases.
Also, companies preparing for B2B transactions participate in various international exhibitions held annually in Singapore or Germany, but participating in overseas exhibitions is more costly than expected.
Given this situation, overseas marketing is a field with significant polarization.
However, did you know that you can easily conduct overseas marketing by utilizing online marketing?
The method for online overseas marketing was first revealed by Kotra earlier this year through B2B Export Marketing Training, and external lectures have continued steadily since then.
This also proves that many companies want to conduct overseas marketing using online channels.
This training introduced many ways to enter overseas markets using digital marketing.
What Digital Marketing Strategies are there for Entering Overseas Markets?
There are various ways to conduct overseas B2B marketing. LinkedIn marketing is a prime example.
The main ways to conduct marketing with LinkedIn include advertising strategies through paid ads and outbound marketing strategies using Sales Navigator.
However, while LinkedIn marketing is advantageous for branding, its conversion rate is not high for actually discovering overseas clients and expanding business.
Companies that achieve business results using LinkedIn are mostly those that have already built a certain level of recognition within the industry, or
Alternatively, it’s often the case that the person conducting overseas sales using LinkedIn is a “veteran” salesperson with an established international network.
However, small and medium-sized enterprises (SMEs) often lack the resources to deploy specialized overseas sales personnel, making successful overseas expansion through LinkedIn rare in reality.
Therefore, what is the easiest way for SMEs to expand overseas in a realistic sense?
I believe it’s advertising to 249 countries worldwide using Google Ads and utilizing Google SEO, which is search exposure optimization.
This lecture introduced various tools for conducting overseas marketing but focused deeply on the search exposure optimization method with the highest conversion rate.
