Are You Effectively Utilizing Methods to Find Overseas Buyers?
This time, I’d like to share a review of the lecture on how to find overseas buyers, which was conducted by the Kwangwoon University Industry-Academic Cooperation Foundation.
Earlier this year, during the Overseas Buyer Discovery Training hosted by KOTRA, I introduced various digital marketing methods.
Fortunately, a participant from that training recommended my lecture to the education manager at the Kwangwoon University Industry-Academic Cooperation Foundation, which led to this valuable speaking opportunity.
The target audience for this training consisted of representatives from companies residing in the Kwangwoon University Startup Incubation Center.
As Kwangwoon University is renowned for IT and technology, most of the businesses run by these representatives were in high-technology fields requiring advanced technical skills.
High-tech companies face many limitations in overseas marketing.
With a narrow market and limited relevant personnel, most have not found methods beyond overseas technology-related expos and exhibitions.
Fortunately, public institutions and associations provide some support for participation fees in overseas exhibitions, allowing even small and medium-sized enterprises to attempt overseas marketing.
However, if government support is not available, it is realistically difficult to participate solely at one’s own expense.
This means that most companies rely on overseas exhibitions, and when government support is not available, they often have no overseas expansion strategy at all.
However, nowadays, various overseas marketing activities can be conducted using digital marketing.
There’s LinkedIn, and there are also methods using Google search engine optimization. Additionally, email marketing can be conducted by collecting email databases of overseas buyers through platforms.
This lecture introduced know-how on various methods for finding overseas buyers that enable overseas marketing.
It Presented a New Perspective on how to Conduct Overseas Marketing.
During my conversation with the education manager this time, I heard that many representatives were unaware of how to conduct overseas marketing digitally.
Also, the person who recommended this training mentioned that they did so because the lecture introduced new methods for overseas marketing beyond traditional exhibitions and expos.
It was a very fulfilling moment as I saw the reactions to “digital selling”, which I emphasize in my training, starting to emerge.
Furthermore, the methodology for overseas marketing in Korea is not yet systematized.
Also, as the domestic economy is not expected to improve significantly, the demand for overseas marketing is anticipated to continue to grow.
I will also pay attention to these changes in the domestic market and return with new and more efficient lecture curricula in the future.
